Post Tagged with: "digital ad spend"

Mobile Ad Spend Stakes Place In Digital Ad Market
Market Data

Mobile Ad Spend Stakes Place In Digital Ad Market

Mobile ad spend remains the compelling force behind soaring digital investments, and the current ad market overall in Australia. A recent CEASA (Commercial Economic Advisory Service of Australia) report combined ad revenue from all major paid media channels with data sources including the IAB, from IAB Australia, ThinkTV, Outdoor Media Association, and other agency groups. Its findings revealed nearly half of all ad investments are made digitally, thanks in part to the relentless climb of mobile and what seems to be a last-minute surge in video.

3 Mobile Trends That Diversify Digital Advertising
Mobile Trends

3 Mobile Trends That Diversify Digital Advertising

While we’re already cognisant of mobile’s importance, a handful of mobile trends have caught our eye for this year, and are set to grow and shape the mobile marketing industry in the coming months. A March 2017 report from the Interactive Advertising Bureau Australia holds mobile spending responsible for digital ad spend in the APAC region. IAB found that online ad expenditure grew from $6.01 billion to $7.4 billion in just one year, a staggering growth rate of 23%. As digital ad spend in Australia rises steadily, with mobile being the driving reason for larger campaign budgets, brands should keep a close watch on the trends that follow mobile habits. We’ve identified three mobile trends, and explained what exactly is powering them.