Post Tagged with: "digital advertising"

Mobile Ad Spend Stakes Place In Digital Ad Market
Market Data

Mobile Ad Spend Stakes Place In Digital Ad Market

Mobile ad spend remains the compelling force behind soaring digital investments, and the current ad market overall in Australia. A recent CEASA (Commercial Economic Advisory Service of Australia) report combined ad revenue from all major paid media channels with data sources including the IAB, from IAB Australia, ThinkTV, Outdoor Media Association, and other agency groups. Its findings revealed nearly half of all ad investments are made digitally, thanks in part to the relentless climb of mobile and what seems to be a last-minute surge in video.

What’s in Store for 2015?
Analysis / Mobile Trends

What’s in Store for 2015?

It’s the end of another year, and we are soon to be inundated with 2015 prediction articles. New Year predictions tend to expand on the key themes of the last 12 months, so we should see plenty about Mobile Payments, Location Services, Wearables and the Internet of Things.

Australians Less receptive to Mobile Advertising
Mobile Marketing

Australians Less receptive to Mobile Advertising

According to a new report, Australians are less receptive to digital advertising than our global counterparts. We are a discerning audience, with less tolerance for advertising on smartphones, tablets and even laptops and PCs. Advertisers need to be aware that local audiences expect creative approaches in online and mobile advertising.

Mobile Viewability Not The Issue
Mobile Marketing

Mobile Viewability Not The Issue

Google recently announced it will now sell display ads based on viewability It makes sense that digital advertisers only pay for ads that customers see, but what does this mean for mobile ads? The fact is, given the nature of smartphone and tablet advertising, it may not mean very much at all.

Contiki
Case Studies

Contiki

Generate awareness of Contiki 2012 Tours among the target demographic, and drive take-up of the $100 discount offer via high impact mobile media placements in contextually relevant environments.