Post Tagged with: "Facebook"

Facebook Teaches On Mobile-First Advertising
Interesting

Facebook Teaches On Mobile-First Advertising

Early adopters of mobile, social media platforms were also the first to champion mobile-first advertising. Leading platforms like Facebook provide real-time insight and advice, and in a presentation at ADMA Data Day, Steve Lockwood, Head of Marketing Science at Facebook, challenged marketers to aim focus at the heart of what makes mobile-first ad strategies work.

Will Canvas make interactive mobile advertising more effective?
Mobile Campaigns / Mobile Marketing

Will Canvas make interactive mobile advertising more effective?

Advertising on Facebook has always meant in-stream ad campaigns, which often fell short of the ideal interactive mobile experience. This has presented marketers with a significant challenge, given 65% of Australia’s 14 million Facebook users now access the social networking site via a mobile device. But Canvas, Facebook’s new ad unit, is touted as a way for brands to create richer and more immersive ads.

Dark Social – Supercharge Your Mobile Campaign
Mobile Campaigns

Dark Social – Supercharge Your Mobile Campaign

What if you could tap into a distribution channel that was three times the size of Facebook, increase the odds of your content being read and collect analytics that help you understand exactly what your mobile customers want from you? That channel is called Dark Social and you should ignore it at your own risk.

What do Facebook users do on their second screen while watching TV
Mobile Trends

What do Facebook users do on their second screen while watching TV

While Twitter has long been hand-in-hand with TV for second screen action, Facebook is rising to the challenge with new features like hashtag voting and polling for live events. Although 86% of Facebookers use a second screen while watching TV, Twitter users are more likely to use their second screen for something related to what they’re watching. So what do Facebookers do on their second screen?

Aussies & Kiwis Mobile First on Facebook
Mobile Trends

Aussies & Kiwis Mobile First on Facebook

Facebook has released some interesting figures about usage by Australian and Kiwi users with a particular focus on mobile and video content.

Mobile’s Big Questions for 2015
Analysis / Mobile Trends

Mobile’s Big Questions for 2015

We ponder answers to some of the big questions for 2015. According to mobile analyst Benedict Evans, “Everything is wide open” and a change in any one of these areas could have dramatic flow on effects.

Who’s got the Seven Year Smartphone Itch?
Interesting

Who’s got the Seven Year Smartphone Itch?

Remember 2007? Kevin Rudd became PM of Australia, the final Harry Potter book was released and a social networking site called Facebook was opened to the public. It’s also the year Steve Jobs unveiled the iPhone, calling it “a revolutionary and magical product that is literally 5 years ahead of any other mobile phone”.

Facebook’s new Mobile Ad Network
Mobile Marketing

Facebook’s new Mobile Ad Network

Facebook launched their much anticipated mobile ad network this week. Unlike many new mobile ad networks that launch globally, the Facebook Audience Network (FAN) is likely to become immediately relevant here in Australia.

Aussie Telcos worried about free Facebook calls
Mobile Trends / News

Aussie Telcos worried about free Facebook calls

With increased take up of smartphones and tablets we’ve seen a jump in the use of VoIP, with mobile VoIP users increasing by 73 per cent last year. Mobile VoIP offers an alternative to the use of Telco networks for mobile calls, and recent announcements from Facebook and Whatsapp will have a major impact on this category in 2014.

Geordie Shore 2
Case Studies

Geordie Shore 2

The Objective: Drive awareness of Geordie Shore Season 2 among the target audience through high impact mobile media placements and contextually relevant mobile environments. The Challenge: With a limited budget build a mobile site that engages the target audience allowing users to watch the Geordie Shore Season 2 trailer, share […]