Post Tagged with: "Generation C"

Mobile Device Usage Connects Brands With Generation C
Mobile Campaigns

Mobile Device Usage Connects Brands With Generation C

Where millennial generations were once shielded, mobile device usage has caused this up-and-coming age group to be raised in an exposed setting. Since pre-schoolers come of age every few years, it’s important to survey families that shape their digital consumption. Nickelodeon’s Little big kids: preparing preschoolers for life illuminates technological habits of this upcoming group of little ones born after 1990, and have more buying power than many parents would care to admit. The study highlights areas of importance for these highly-informed and interactive consumers. While this study encompasses 12 countries and 6,500 families, we’ve summarised Australia’s findings that pose to impact these targeted mobile marketing campaigns.

Why You Need To Think Mobile First To Reach Generation C
Mobile Marketing

Why You Need To Think Mobile First To Reach Generation C

There’s a new generation with buying power, and brands will need think mobile first if they want to reach them. Generation C are the first generation to be raised on smartphones, and they’re teaching marketers how to engage with digital content.