Mobile Trends

Glanceable Marketing Infiltrates Wearable Adoption

While fitness and mobile payment options fueled wearable adoption in Australia, these devices have yet to hit mass penetration across APAC. Last year, we introduced readers to advertising with wearable technology. While movement-based brands found an obvious route to encourage wearable adoption, other brands completely missed the superpower these devices have on mobile marketing. Enters the micro-opportunity – that is, the two-second glance Aussies give their wearable device when it pings a notification. This micro-opportunity is called glance-able marketing, and brands will very be remiss to ignore it. While this compelling marketing segment is definitive for mobile marketers, it’s still relatively untapped in terms of marketing to wearable adopters.