Post Tagged with: "Google"

Why Australian Business Should Go Mobile First
Mobile Marketing / Mobile Trends

Why Australian Business Should Go Mobile First

According to the CIO of the New York Times, the shift to mobile is so rapid that many companies are in danger of under-investing in mobile. The landscape has certainly changed fast for media organisations. Content and news publishers have needed to reinvent themselves quickly to survive. But are they any different to anyone else in business today?

Mobile’s Big Questions for 2015
Analysis / Mobile Trends

Mobile’s Big Questions for 2015

We ponder answers to some of the big questions for 2015. According to mobile analyst Benedict Evans, “Everything is wide open” and a change in any one of these areas could have dramatic flow on effects.

Mobile Video Dominates Advertising Spend Globally
Mobile Marketing

Mobile Video Dominates Advertising Spend Globally

Watching, sharing and creating video content is consuming Australia’s consumers. 72% of Australian Smartphone owners now watch video on their device and nearly ¼ of Australian consumers are watching TV shows and movies on a tablet or smartphone. Naturally advertising dollars are following the usage trends.

Image and Facial Recognition Set To Infiltrate Our Daily Lives
Analysis

Image and Facial Recognition Set To Infiltrate Our Daily Lives

We are in the process of a transformational shift from text to visual media in our online world. It’s no surprise that some of the most important advances in web and online technology are occurring in the areas of image and facial recognition and we should soon expect to see this technology infiltrate our lives.

Why did Google Buy a Smart Thermostat Company?
Analysis / Interesting

Why did Google Buy a Smart Thermostat Company?

Last week Google bought a company called Nest Labs for $3.2 billion. Nest’s vision is to connect ordinary household electrical devices to the internet to create a conscious home. So what does this have to do with Google, a search engine and advertising company whose self stated goal is to organise the world’s information?

Analysis / Market Data

Australian Smartphone Usage On The Rise

We’ve heard a lot from Google in the Australian media over the last few weeks, as a result of the global research they’ve carried out with IPSOS in Q1 called Our Mobile Planet. With a base of only 1000 respondents, the broader population findings are a little shaky, but the usage & behavioural analysis is probably representative of the Australian smartphone-using population.

Have You Seen The Future?
Interesting / News

Have You Seen The Future?

Have you seen Google’s Project Glass video? It’s a very early stage concept video, so there’s no word on when we might be living in a world where weirdos walk around talking to themselves while wearing geeky glasses. But it may be in our not too distant future!

Analysis

Does Your Company Need a Mobile Champion?

Last week, Google launched an interactive, rich-media document called “Mobile Playbook – The Busy Executive’s Guide to Winning with Mobile”.   Practicing a bit of what they preach, Google recommend reading the document on your tablet, but it’s accessible online, or via a PDF.

News

Google's Top 12 Predictions for Mobile in 2012

Google’s head of Global Mobile, Jason Spero, has published his top 12 predictions for major developments in mobile in 2012.
Jason writes “Consumers are having a love affair with their smartphones. They have become the first thing we reach for in the morning and the last thing we put down at night.”