Post Tagged with: "HTML5"

Mobile Future Not So Flash
News

Mobile Future Not So Flash

On August 16th Adobe discontinued support for Flash on Android, clearing the way for the HTML5 Standard which is already well on the way to replacing Flash on the mobile web. In a nutshell, this means that websites using Adobe Flash will not work on smartphones and tablets for the indefinite future!

Geordie Shore 2
Case Studies

Geordie Shore 2

The Objective: Drive awareness of Geordie Shore Season 2 among the target audience through high impact mobile media placements and contextually relevant mobile environments. The Challenge: With a limited budget build a mobile site that engages the target audience allowing users to watch the Geordie Shore Season 2 trailer, share […]

Optus Christmas
Case Studies

Optus Christmas

The Objective: Drive brand awareness of the Optus Holiday specials to the target audience by leveraging the convenience, user experience, and targeting capabilities of the Snakk mobile network. The Challenge: Create an advanced rich media execution and engaging HTML 5 animated mSite experience allowing consumers to view the Optus Christmas product range and directly locate their nearest store. The Execution: Expose […]

UTS:Insearch
Case Studies

UTS:Insearch

The Objective: Increase the awareness of the UTS:Insearch offering including course info, times and availability. The Challenge: Drive the niche demographic of Year 12 students (aged 17-19) to a dedicated mobile site where potential students can access course info and register interest for course applications via a detailed mobile web form […]

Intel Visibly Smart
Case Studies

Intel Visibly Smart

The Objective: Reach the maximum number of consumers in contextually relevant environments (Music, Gaming, Entertainment and Design) with highly engaging, interactive mobile ads. The Challenge: Create a series of Rich animated ads that allow consumers to express their creativity while showcasing the Intel Visibly Smart 2nd Gen Core Processor Family. The Execution: Highly engaging rich media […]

News

Australian Publishers To Abandon Mobile Apps

Andrea Sophocleous from The Australian Newspaper takes a look at the issue of Mobile Measurement in newspaper publishing and the major hurdles involved in tracking usage of Mobile Apps.