Post Tagged with: "in app advertising"

Facebook Teaches On Mobile-First Advertising
Interesting

Facebook Teaches On Mobile-First Advertising

Early adopters of mobile, social media platforms were also the first to champion mobile-first advertising. Leading platforms like Facebook provide real-time insight and advice, and in a presentation at ADMA Data Day, Steve Lockwood, Head of Marketing Science at Facebook, challenged marketers to aim focus at the heart of what makes mobile-first ad strategies work.

Mobile Campaigns Build Brand Loyalty
Mobile Campaigns

Mobile Campaigns Build Brand Loyalty

Mobile campaigns can transform loyalty and build positive brand sentiment. As mobile-centred ad campaigns surge forward, marketers must build on effective targeting. Mobile-based campaigns create loyalty and winning the hearts of precious consumers.

The Future for In-App Advertising
Mobile Marketing

The Future for In-App Advertising

2016 is shaping up to be a big year for mobile marketing and media. Everywhere you look there’s content about ‘the future’ for various platforms in the Australian ad space but based on the data, the one thing on everyone’s marketing plan is in-app advertising.

Mobile Video a Priority for Local Marketers
Mobile Marketing

Mobile Video a Priority for Local Marketers

Marketers are increasingly turning to mobile advertising for brand awareness and consumer engagement. A recent study of Australian marketers found they are expanding their use of mobile from banner and social mobile advertising to use a broader range of formats including mobile video and in-app advertising.