Post Tagged with: "location based advertising"

Making the Most of Mobile Search
Mobile Shopping

Making the Most of Mobile Search

Across APAC, consumers use connected devices to perform countless mobile searches daily. Knowing which device consumer searches favor can mean the difference between closing or losing the sale. So it’s paramount that brands analyze collected data and understand the environment and device these searches come from. Over 7 million Australians own tablets. But the most frequently used device for seeking information on-the-go still remains the smartphone. It’s no secret Australians turn to their mobile devices for research, but what else makes mobile a powerful outlet for brands to meet with consumers? How should your brand approach consumers’ mobile search habits as an opportunity for connecting?

Marketing Challenges Brands Overcame in 2016
Mobile Marketing

Marketing Challenges Brands Overcame in 2016

Mobile marketers are wrapping up 2016 by getting a head start on the new year. But understanding new types of data, emerging technologies, and the latest mobile trends will fall short without assessing the marketing challenges that forced brands to get specific, personalised, and relevant on mobile. 2016 brought a wave of change as mobile devices took center stage, ad tech blossomed, and consumer trends shifted towards wearables, VR, and AR. Brands will have a challenging time forming upcoming mobile campaigns without looking to what they’ve overcome in 2016, so we’ve looked over the most popular struggles mobile marketers faced this past year.

Millennials’ Mobile Purchasing Behaviours Explained
Market Data

Millennials’ Mobile Purchasing Behaviours Explained

Spending power, employment, and intergenerational wealth make millennials’ mobile purchasing behaviours a force to reckon with. But the biggest mistake brands make when sizing up this generation is avoiding the analytics, by not curating audience segments to take on the mobile-ready generation. Most marketers assume millennials are impulse-driven and tend to market accordingly. But new research from Telstra reveals these marketers are dead wrong about millennials, even going as far to say that this generation is the most deliberate and information-hungry group of shoppers there is. We examined the research, only to find that millennials are in fact the quickest decision makers ever, but this doesn’t mean they act on buying impulses.

How APAC Brands Have Nailed The Mobile Experience
Mobile Marketing

How APAC Brands Have Nailed The Mobile Experience

Forrester’s Ryan Hart explains how brands targeting the mobile first audiences of APAC need to be aware that mediocre mobile experiences are no longer enough. Forrester identified the concept of ‘hyper-adoption’ where low barriers to entry mean there’s very little emotional or financial commitment to try new mobile experiences. Unfortunately, with hyper-adoption comes hyper-abandonment, and brands need to rapidly and continually enhance their mobile experiences to keep customers interested.

Six Location Aware Mobile Campaigns
Mobile Campaigns

Six Location Aware Mobile Campaigns

With location aware devices in everyone’s pocket, it’s no surprise that a lot of the best location aware campaigns in market are making the most of this hugely important targeting attribute. Location data is not new, but these days location-based-advertising means a lot more than it used to. These days marketers can not only target customers based on their current location, but narrow in on their proximity to a particular store, or even serve up information related to what they’re looking for while in the actual store.

Mobile Campaigns Build Brand Loyalty
Mobile Campaigns

Mobile Campaigns Build Brand Loyalty

Mobile campaigns can transform loyalty and build positive brand sentiment. As mobile-centred ad campaigns surge forward, marketers must build on effective targeting. Mobile-based campaigns create loyalty and winning the hearts of precious consumers.

Friends sitting at café absorbed in their phones
Mobile Location

How To Identify Opportunities for Location Based Marketing

With a smartphone in the pocket of most Australian adults, the ubiquity of location data means a customer’s location can become relevant at every stage of a business and marketing strategy. Price setting, promotions like special offers & coupons, direct marketing, and even product customisation can be impacted by new opportunities for location based marketing.

The Best of Mobile 2014
Case Studies / Mobile Campaigns

The Best of Mobile 2014

If you’ve been wondering where the bar is set for rich media and app based mobile campaigns in 2015, look no further. This week we are sharing a selection of some of the best mobile campaigns from 2014. These top campaigns from last year include interactive rich ad units, messaging, mobile gaming, location tracking, print activation and much more.

Hyperlocal or Hyperbole?
Analysis

Hyperlocal or Hyperbole?

Hyperlocal is one of this year’s favourite buzzwords. Certainly smartphones have changed how much we know about where our customers are; not just where they live, but where they are at a given point in time. This knowledge presents significant opportunities, but is hyperlocal advertising the future, or just more hyperbole??

IAB Australia – Mobile ad Guidelines and Trends Report
Market Data / News

IAB Australia – Mobile ad Guidelines and Trends Report

IAB Australia has endorsed US based Mobile Ad guidelines and released a Mobile Trends Report for Australia. The report focus on the future of our mobile media industry, why location based targeting is being held back from reaching its potential in Australia and the new multi-screen environment that means we have to stop thinking about mobile as a channel.