Post Tagged with: "Market data"

APAC Champions World in Mobile Usage
Australian Smartphone and Tablet Data

APAC Champions World in Mobile Usage

Each year, We Are Social publishes a report aimed at mobile usage, and helps marketers define when and where consumers wish to meet brands. This year’s impressive figures reveal that APAC’s monthly mobile data traffic, among other notable numbers, is as high as the rest of the world combined. While the world’s mobile consumption habits prompt brands to come up with more digital, this analysis puts extra emphasis on the importance of marketers performing contextual research, offering up more opportunities to engage, and take advantage of opportunities to convert.

State of the Industry Report: Mobile Marketing in APAC
Market Data

State of the Industry Report: Mobile Marketing in APAC

A recent Mobile Marketing in APAC study published by Mobile Marketing Association and Warc clarifies the direction of mobile spending growth, with more effective mobile marketing as its primary instigator. Warc polled 324 marketing professionals in 17 different areas across APAC, concluding mobile initiatives are becoming more effective, prompting an increase in mobile spending from last year. Marketers agree, this higher affirmation for mobile advertising is the driving factor in mobile spending growth.

Mobile Growth Doubles Year On Year
Market Data

Mobile Growth Doubles Year On Year

The latest IAB/PwC report finds yet another record high for mobile growth in the first half of 2016. As internet revenues reach $32.7 billion, mobile ad revenue skyrockets, causing many marketers to ask where they should be turning next. Growth has yet to slow up, with this most recent report proving revenue lies in all things mobile.

IAB References Insights For Better Mobile Campaigns
Market Data

IAB References Insights For Better Mobile Campaigns

Many Australian brands have picked up the pace on developing mobile campaign strategies, but it’s often difficult without access to certain insights. IAB Singapore recently released white papers across the digital marketing space, to help mobile marketers progress their initiatives by fostering transparency between leadership and marketers. The mobile portion of IAB’s published research sheds light on smarter reporting processes, leading to better measurement of campaign ROI.

TNS Reveals Shift in APAC Mobile Strategies
Market Data

TNS Reveals Shift in APAC Mobile Strategies

The latest Marketing Moniker study from TNS reveals a shift in digital marketing tactics and budget priorities across APAC over the past year. While marketers are responding rapidly to the growing role of social media, they risk outpacing the insights required to build well-thought out mobile strategies. Real-time social engagement is valuable, but TNS suggests there’s more to it.

iPhone 6 mockup designs by Federico Ciccone, based on leaked iPhone 6 images.
Interesting

Phablets to overtake smartphones by 2017

Australia now has 16 million smartphones, up a further 1.1 million from 6 months ago. With 93% of smartphones running either the Apple or Android Operating system, it would seem this choice between two platforms is the biggest decision new smartphone owners need to make. But according to a new report from Telsyte, we have a larger trend on the horizon.

Android Extends Lead on Australian iPhone Sales
Market Data

Android Extends Lead on Australian iPhone Sales

Devices running Google’s Android OS continue to dominate the global market, building on their lead ahead of the iPhone in sales of smartphones globally. We compare these global results with what’s happening in Australia.

Samsung v Apple – The New Market Paradigm
Analysis

Samsung v Apple – The New Market Paradigm

When the Android Operating System was launched by Google in 2008, the world stood back to see what would happen to Apple’s dominance in the smartphone market. These days another brand, Samsung is eclipsing the Android brand, with Samsung devices claiming more than 42% of the Android market share.

Half of Australian Mobile Connections to be 4G by 2016
Market Data

Half of Australian Mobile Connections to be 4G by 2016

A new report from Telsyte predicts that nearly half of all mobile connections in Australia will be on a 4G or LTE network by mid 2016. I remember when I first heard the term LTE (Long Term Evolution)..

Australian Mobile Downloads up 32% in 6 months
Market Data

Australian Mobile Downloads up 32% in 6 months

According to ABS figures for June 2012, there are now 16.2 million mobile phones in Australia, up 7% in 6 months. The amount of data downloaded through mobile phones has increased by 32% in the same period.