Post Tagged with: "Market data"

Aus Mobile Ad Spending To Increase by 65% Next Year
Market Data / Mobile Marketing

Aus Mobile Ad Spending To Increase by 65% Next Year

Mobile ad spending in Australia remains modest because only 25% of websites are optimised for mobile. That suggests the next few years are going to be huge for mobile ad spending.

The Olympic Evolution of Mobile
News

The Olympic Evolution of Mobile

The folks at Float Mobile Learning have created an infographic to illustrate the huge changes we have experienced in mobile since the last Olympic games in Beijing. They’ve also taken a snapshot of the types of mobile phone we were using during the last four Olympic games, and highlight some of the apps sporting enthusiasts can download today to engage with the 2012 games in London.

Android Market Share Overtakes iOS in Australia for Q1 2012
Market Data

Android Market Share Overtakes iOS in Australia for Q1 2012

Devices running the Android O/S made up more than half of all smartphone sales in Australia in Q1 according to Kantar WorldPanel Comtech.

Happy Birthday iPhone
News

Happy Birthday iPhone

Today is the 5th anniversary of the iPhone’s introduction to the world – back in 2007. In case you’ve forgotten, you might want to watch this short clip of Steve Jobs introducing the original iPhone – brings a tear to the eye huh?

News

What's Happening in Australian Mobile Banking?

What’s happening?  Well, it’s all happening apparently! Using your smartphone to do your banking is not niche anymore, according to the big 4 banks in Australia.

Market Data

Australia to Reach 50% Tablet Adoption by 2016

Given we’ve only just hit 50% smartphone adoption, it’s pretty remarkable to see this report from Telsyte, predicting 5 million tablets in the Australian market by 2016. That’s up from 2.6 million in 2011.

Analysis / Market Data

Australian Smartphone Usage On The Rise

We’ve heard a lot from Google in the Australian media over the last few weeks, as a result of the global research they’ve carried out with IPSOS in Q1 called Our Mobile Planet. With a base of only 1000 respondents, the broader population findings are a little shaky, but the usage & behavioural analysis is probably representative of the Australian smartphone-using population.