Post Tagged with: "Market Research"

Aussie Teens Online Use Increases with Smartphones
Australian Smartphone and Tablet Data

Aussie Teens Online Use Increases with Smartphones

82% of Australian teenagers aged 14 – 17 see the internet as very important in their lives, and teenagers are increasingly involved in online activities. However, as teenagers have less income, they are not the main drivers of growth and development in the digital economy … yet!

TV Losing the Battle with Online Devices
Australian Smartphone and Tablet Data

TV Losing the Battle with Online Devices

According to Deloitte, watching TV is about to be overtaken by the internet as our preferred source of entertainment. Until now, Australians have ranked watching TV as their number one entertainment activity. But if the current rate of growth continues, the internet will overtake TV as the preferred source of consumer entertainment this year.

Mobile Advertising. Keep Up, Stay Flexible.
Market Data

Mobile Advertising. Keep Up, Stay Flexible.

Mobile advertising was the fastest growing segment in the Australian online advertising market in 2013, predicted to outperform the market over the next five years, with iPad dominating mobile ad expenditure. But there’s a good chance we’ll be talking about something completely different by 2018.

An Insight into Generation Y
Analysis

An Insight into Generation Y

Who am I? I check my smartphone the moment I wake up in the morning. I compulsively check it for updates every few minutes. I connect with friends online more than I do in person. I take my smartphone to the toilet, and use it while driving. I tailor my identity online to present myself very differently to who I am in the real world.

The Mobile Operating System Battle Continues
Market Data

The Mobile Operating System Battle Continues

New data from Telsyte has shown that 44% of Australian smartphones are now running the Android mobile operating system versus 43% on Apple’s iOS.

Expandable Banners Most Popular Rich Media Mobile Ads
Market Data

Expandable Banners Most Popular Rich Media Mobile Ads

Celtra’s quarterly report on their mobile rich media campaigns is predominantly US based, but it provides interesting insights into growth and performance trends that are just as relevant in the Australian Market.

Is there a Tablet on Your Christmas List?
Market Data

Is there a Tablet on Your Christmas List?

According to an annual survey run by AIMIA, 50% of Australians could own a tablet by Christmas. That’s a bit of a stretch on February’s report from Telsyte that suggested we wouldn’t get to 50% Tablet adoption until 2016 in Australia.