Post Tagged with: "mCommerce"

The Path to Purchase: Mobile Shopping Surpasses Desktop
Mobile Trends

The Path to Purchase: Mobile Shopping Surpasses Desktop

The Internet Statistics Compendium by Criteo is in, and the verdict on the latest mobile trend is out: Smartphones see more mobile transactions than any other device, across every major global market. This research sheds light on the path-to-purchase, and the changes provoked by mobile in the mobile shopping sector. The purchase funnel is measurably faster on mobile than it is on desktop.

Mobile Payments Enable New & Engaging Experiences
Mobile Shopping / Uncategorized

Mobile Payments Enable New & Engaging Experiences

By the end of 2015, mobile commerce had already brought in $720 billion worldwide for the year.. A surprising figure for an industry that didn’t exist ten years ago. As it quickly grows to fill a large portion of the ecommerce market, it disrupts the way consumers are influenced to buy. Users are connected 24/7, so mobile payments are a natural extension, creating new opportunities for marketers. As cash transactions become less popular, the value to consumers isn’t in the payment; it’s in the convenience.

Mobile Shopping Habits Revealed
Mobile Shopping

Mobile Shopping Habits Revealed

The 2016 Australian Connected Consumers report reveals a shift towards online shopping in the Australian retail market with mobile devices increasingly featuring in the purchase journey. The Nielsen report found that nearly all online Australians have engaged in some sort of purchasing activity online and around half have researched using a mobile device before making a purchase.

mobile retail Australia
Mobile Shopping

Consumers expect more from mobile retail

Increased mobile usage in Australia could mean big things for mobile retail, but Australian companies still hold back from creating better mobile shopping experiences. In fact, a study from Episerver shows consumers expect more from mobile commerce than what’s currently available. So how can you tell if your brand is delivering?

Are You Building an mCommerce Solution?
Mobile Marketing

Are You Building an mCommerce Solution?

Mobile makes up 12% of internet traffic in Australia but your percentage could be much higher. In fact Facebook mobile usage exceeded web usage in Q4 2012 so there’s a chance you’re turning away as many as half your potential customers.

If Online Shopping Was Real Life
Mobile Marketing

If Online Shopping Was Real Life

In a helpful & humorous series of videos, the Google Analytics people have come up with a way to illustrate, in a familiar context, just how bad an online shopping experience can be.

Are you Ready for Mobile Grocery Shopping?
Analysis

Are you Ready for Mobile Grocery Shopping?

A recent article in B and T has highlighted the opportunity for supermarkets to begin competing on convenience (rather than price) by tapping into consumers’ smartphone use.

NFC is coming to Australia
Analysis

NFC is coming to Australia

Have you been wondering about NFC lately? We get a lot of questions from clients asking when NFC will really take off in Australia. We all know it’s coming and it’s going to be big, but when will we need to start incorporating NFC planning into our product, promotion & marketing plans?

Analysis

Reactive White Paper on mCommerce

I love the title of Reactive’s new White Paper. It’s called mCommerce 2012: The Year After the Year of Mobile . The document is a brief, concise overview of mCommerce in Australia, touching on Google Wallet, mPayments, NFC and new service Square which is dominating mCommerce trend talk in the US at the moment.

Market Data

Mobile Commerce Booming in Europe

If the European market is of interest, or you’re keen to see some more big growth numbers for mobile, check out the Zanox Mobile Performance Barometer. It’s a piece of research covering trends in mobile commerce growth from Zanox, a leading performance advertising network in Europe .