Post Tagged with: "mobile ad spend"

Mobile Ad Spend Stakes Place In Digital Ad Market
Market Data

Mobile Ad Spend Stakes Place In Digital Ad Market

Mobile ad spend remains the compelling force behind soaring digital investments, and the current ad market overall in Australia. A recent CEASA (Commercial Economic Advisory Service of Australia) report combined ad revenue from all major paid media channels with data sources including the IAB, from IAB Australia, ThinkTV, Outdoor Media Association, and other agency groups. Its findings revealed nearly half of all ad investments are made digitally, thanks in part to the relentless climb of mobile and what seems to be a last-minute surge in video.

Mobile Programmatic Gives Forward-Thinking Brands A Boost
Mobile Trends

Mobile Programmatic Gives Forward-Thinking Brands A Boost

Mobile programmatic research from both eMarketer and InMobi appeals to the mobile marketing sector with constructive figures and insights. Regardless of its current popularity, programmatic ad spend isn’t going anywhere, and in fact, it’s set to outpace TV ad spending this year. The collective findings prove worldwide, paid media ad outlays will increase by 7.3% to $772.57 billion (AUD) this year. With a rise in global mobile programmatic spending (8 in 10 mobile digital display ads are currently bought programmatically in the US), APAC brands who haven’t already should turn their attention to native mobile ad formats that are programmatically driven.

Mobile App Marketing Budgets have increased 4x YoY
Mobile Marketing

Mobile App Marketing Budgets have increased 4x YoY

In 2016 the number of mobile apps is projected to exceed 200 million in the USA alone and absorb the majority of time spent on digital media. As a result mobile advertising budgets are expceted to increase 59% over 2014. A new report from Kenshoo highlights the latest trends in Mobile App marketing.

Are Aussie Marketers Scared of Mobile?
Mobile Marketing

Are Aussie Marketers Scared of Mobile?

Amid reports that Australian advertisers are not being brave enough when it comes to mobile marketing, the IAB tell us that Australian marketers are the most confident worldwide about their ability to deliver digital marketing activity. So why the gap in mobile ad investment?

Mobile now 15% of all Ad spend in Australia
Australian Smartphone and Tablet Data

Mobile now 15% of all Ad spend in Australia

With one in five display ad dollars now spent on Mobile and search dollars increasingly being funneled into smartphone and tablet targeting, the market is finally moving towards a true reflection of where the customers are.