Post Tagged with: "mobile ads"

3 Mobile Trends That Diversify Digital Advertising
Mobile Trends

3 Mobile Trends That Diversify Digital Advertising

While we’re already cognisant of mobile’s importance, a handful of mobile trends have caught our eye for this year, and are set to grow and shape the mobile marketing industry in the coming months. A March 2017 report from the Interactive Advertising Bureau Australia holds mobile spending responsible for digital ad spend in the APAC region. IAB found that online ad expenditure grew from $6.01 billion to $7.4 billion in just one year, a staggering growth rate of 23%. As digital ad spend in Australia rises steadily, with mobile being the driving reason for larger campaign budgets, brands should keep a close watch on the trends that follow mobile habits. We’ve identified three mobile trends, and explained what exactly is powering them.

Mobile Ad Spending To Heat Up Singapore
Market Data

Mobile Ad Spending To Heat Up Singapore

Recent mobile ad spending research performed by the IAB reveals Singapore is among the few Southeast Asian countries with an emerging digital region. Ad Spending In Southeast Asia provides forecasts for digital growth in this region, and some that may come as a surprise for mobile marketers. Having an accurate picture of each region with compelling insights is critical to us at Snakk, and critical for marketers to make guided decisions in mobile ad spending. The IAB forecasts Singapore’s total media ad spend to reach $1.58 billion in 2017.

Supercharge Your Mobile Campaign With Cross-screening
Mobile Campaigns

Supercharge Your Mobile Campaign With Cross-screening

Nine in ten Australians reach for a mobile device to access the internet- but mobile on it’s own isn’t the only touchpoint brands have for connecting. Context brings about an entirely different opportunity- where the amount of mobile use is just as important as where mobile is being used. Now that more consumers are picking up a mobile device as they watch tv, opportunities for cross-screening are quickly on the rise.

Six Location Aware Mobile Campaigns
Mobile Campaigns

Six Location Aware Mobile Campaigns

With location aware devices in everyone’s pocket, it’s no surprise that a lot of the best location aware campaigns in market are making the most of this hugely important targeting attribute. Location data is not new, but these days location-based-advertising means a lot more than it used to. These days marketers can not only target customers based on their current location, but narrow in on their proximity to a particular store, or even serve up information related to what they’re looking for while in the actual store.

Will Canvas make interactive mobile advertising more effective?
Mobile Campaigns / Mobile Marketing

Will Canvas make interactive mobile advertising more effective?

Advertising on Facebook has always meant in-stream ad campaigns, which often fell short of the ideal interactive mobile experience. This has presented marketers with a significant challenge, given 65% of Australia’s 14 million Facebook users now access the social networking site via a mobile device. But Canvas, Facebook’s new ad unit, is touted as a way for brands to create richer and more immersive ads.