Post Tagged with: "mobile advertising"

Facebook Teaches On Mobile-First Advertising
Interesting

Facebook Teaches On Mobile-First Advertising

Early adopters of mobile, social media platforms were also the first to champion mobile-first advertising. Leading platforms like Facebook provide real-time insight and advice, and in a presentation at ADMA Data Day, Steve Lockwood, Head of Marketing Science at Facebook, challenged marketers to aim focus at the heart of what makes mobile-first ad strategies work.

Wearable Usage Doubles in New Zealand
Mobile Usage

Wearable Usage Doubles in New Zealand

Nielsen’s latest Consumer and Media Insights report collected the wearable usage data of New Zealanders over the past 12 months. There are currently 393,000 Kiwis over the age of 15 wearing wearables – a number that has doubled itself over the past year. While these wearable users are doing more than just telling time, they’re also not seeking a mere status symbol. Attached to consumers nearly 24/7, wearables have a data story to tell, and with heavy increases in wearers, this space is teeming with new ways for brands to identify and meaningfully connect with people.

Mobile Ad Spend Stakes Place In Digital Ad Market
Market Data

Mobile Ad Spend Stakes Place In Digital Ad Market

Mobile ad spend remains the compelling force behind soaring digital investments, and the current ad market overall in Australia. A recent CEASA (Commercial Economic Advisory Service of Australia) report combined ad revenue from all major paid media channels with data sources including the IAB, from IAB Australia, ThinkTV, Outdoor Media Association, and other agency groups. Its findings revealed nearly half of all ad investments are made digitally, thanks in part to the relentless climb of mobile and what seems to be a last-minute surge in video.

How to Build a Stronger Mobile Purchasing Funnel
Mobile Shopping

How to Build a Stronger Mobile Purchasing Funnel

What was once a company-led mobile purchasing funnel is now a cartoonistic game of cat and mouse. As consumers weave throughout the mobile web, evading the funnel, marketers are forced to race just to stay on their heels. This shift away the linear path-to-purchase can confuse even the top mobile marketers. It’s become a high-speed chase regarding mobile shopping cart abandonment, and ironically, Google DoubleClick survey finds speed to be the primary factor.

3 Mobile Trends That Diversify Digital Advertising
Mobile Trends

3 Mobile Trends That Diversify Digital Advertising

While we’re already cognisant of mobile’s importance, a handful of mobile trends have caught our eye for this year, and are set to grow and shape the mobile marketing industry in the coming months. A March 2017 report from the Interactive Advertising Bureau Australia holds mobile spending responsible for digital ad spend in the APAC region. IAB found that online ad expenditure grew from $6.01 billion to $7.4 billion in just one year, a staggering growth rate of 23%. As digital ad spend in Australia rises steadily, with mobile being the driving reason for larger campaign budgets, brands should keep a close watch on the trends that follow mobile habits. We’ve identified three mobile trends, and explained what exactly is powering them.

Mobile Ad Spending To Heat Up Singapore
Market Data

Mobile Ad Spending To Heat Up Singapore

Recent mobile ad spending research performed by the IAB reveals Singapore is among the few Southeast Asian countries with an emerging digital region. Ad Spending In Southeast Asia provides forecasts for digital growth in this region, and some that may come as a surprise for mobile marketers. Having an accurate picture of each region with compelling insights is critical to us at Snakk, and critical for marketers to make guided decisions in mobile ad spending. The IAB forecasts Singapore’s total media ad spend to reach $1.58 billion in 2017.

3 Mobile Marketing Trends Set to Ignite 2017
Mobile Trends

3 Mobile Marketing Trends Set to Ignite 2017

Australian agencies are wasting no time in weaving recent mobile marketing trends into their marketing campaigns for 2017. In an attempt to complement mobile usage with more engaging content, many brands want to know which areas of mobile they should be watching this year. With mobile purchasing, video content, and pre-roll taking center stage, it only seems fitting we anticipate these areas to ignite in 2017. For marketers who make the right moves in these areas at the right time, their ROI will ignite as well.

Supercharge Your Mobile Campaign With Cross-screening
Mobile Campaigns

Supercharge Your Mobile Campaign With Cross-screening

Nine in ten Australians reach for a mobile device to access the internet- but mobile on it’s own isn’t the only touchpoint brands have for connecting. Context brings about an entirely different opportunity- where the amount of mobile use is just as important as where mobile is being used. Now that more consumers are picking up a mobile device as they watch tv, opportunities for cross-screening are quickly on the rise.

Mobile Shopping Reaches New Heights
Mobile Shopping

Mobile Shopping Reaches New Heights

Now more than ever, mobile ads play a critical role in mobile shopping to generate purchase interest, aid product discovery, and cultivate word of mouth. The IAB released new figures at the IAB MIXX Conference detailing the differences between consumer purchases on mobile across 19 countries. Not only did the study conclude that mcommerce isn’t just on the rise – it segwayed that mobile commerce has become the world’s new normal. Mobile shopping is now habitual – a global phenomenon driven by value and convenience.

Mobile Video Techniques To Boost ROI
Mobile Marketing

Mobile Video Techniques To Boost ROI

85% of mobile video content is being watched with the sound turned off, and if content requires the device to be turned horizontally, it’s enough to turn most consumers away without engaging. Brands are losing conversions because consumers are not sufficiently engaged to click for sound or can’t be bothered tilting their device to watch a video. So how can brands develop content that’s compatible with these emerging behaviours and successfully navigate the mobile video landscape?