Post Tagged with: "mobile advertising"

How Better Mobile Experiences Combat Showrooming
Mobile Shopping

How Better Mobile Experiences Combat Showrooming

Consumer shopping habits are shifting to become more mobile centric. Many marketers perceive mobile retail trends like showrooming as an obstacle, and feel they must combat this behaviour. In reality, retailers can turn new mobile behaviours to their advantage maximising both online & mobile shopping and foot traffic. ,So how can brands use mobile innovation to turn showrooming and webrooming (when customers research online then buy instore) into sales uplift across all channels?

mobile retail Australia
Mobile Shopping

Consumers expect more from mobile retail

Increased mobile usage in Australia could mean big things for mobile retail, but Australian companies still hold back from creating better mobile shopping experiences. In fact, a study from Episerver shows consumers expect more from mobile commerce than what’s currently available. So how can you tell if your brand is delivering?

Will Canvas make interactive mobile advertising more effective?
Mobile Campaigns / Mobile Marketing

Will Canvas make interactive mobile advertising more effective?

Advertising on Facebook has always meant in-stream ad campaigns, which often fell short of the ideal interactive mobile experience. This has presented marketers with a significant challenge, given 65% of Australia’s 14 million Facebook users now access the social networking site via a mobile device. But Canvas, Facebook’s new ad unit, is touted as a way for brands to create richer and more immersive ads.

28 Impressive Facts about the Australian Mobile Market
Australian Smartphone and Tablet Data

28 Impressive Facts about the Australian Mobile Market

The Australian Mobile Market is one of the most advanced in the world. We’ve collected 28 impressive facts about Australian mobile usage, smartphones and tablet penetration, content and apps, mobile shopping habits and the size and scope of the Australian Mobile Advertising market.

The 2015 Global Mobile Awards
Mobile Campaigns / News

The 2015 Global Mobile Awards

Last week the GSMA announced the winners of the 20th Global Mobile Awards, which were presented at Mobile World Congress in Barcelona. The awards cover a broad range of categories recognising innovation, products, services, solutions, handsets, devices, technologies, marketing and advertising.

The Best of Mobile 2014
Case Studies / Mobile Campaigns

The Best of Mobile 2014

If you’ve been wondering where the bar is set for rich media and app based mobile campaigns in 2015, look no further. This week we are sharing a selection of some of the best mobile campaigns from 2014. These top campaigns from last year include interactive rich ad units, messaging, mobile gaming, location tracking, print activation and much more.

What’s in Store for 2015?
Analysis / Mobile Trends

What’s in Store for 2015?

It’s the end of another year, and we are soon to be inundated with 2015 prediction articles. New Year predictions tend to expand on the key themes of the last 12 months, so we should see plenty about Mobile Payments, Location Services, Wearables and the Internet of Things.

What Does Native Mobile Video Content Look Like?
Analysis

What Does Native Mobile Video Content Look Like?

Mobile Video advertising is becoming increasingly sophisticated as advertisers and brands work to reach a growing audience of video obsessed consumers. But the most popular mobile video advertising formats remain those which are adapted from the traditional models of TV and Desktop advertising.

Image and Facial Recognition Set To Infiltrate Our Daily Lives
Analysis

Image and Facial Recognition Set To Infiltrate Our Daily Lives

We are in the process of a transformational shift from text to visual media in our online world. It’s no surprise that some of the most important advances in web and online technology are occurring in the areas of image and facial recognition and we should soon expect to see this technology infiltrate our lives.

Australians Spend Half their Screen Time on Mobile Devices
Australian Smartphone and Tablet Data

Australians Spend Half their Screen Time on Mobile Devices

New data from Nielsen reveals that mobile now represents more than half (52%) of total digital screen time for Australian consumers. And 86% of that time is devoted to using apps, rather than browsing web content.