Post Tagged with: "mobile advertising"

3 Things to Consider Before Building An App
Mobile Marketing

3 Things to Consider Before Building An App

How does a brand make good decisions when it comes to apps? While people are undoubtedly spending more and more time using mobile apps, that doesn’t necessarily translate to a blanket imperative for every brand to have one. Certain outcomes are better achieved with apps certainly, but they are not the only way to reach customers using mobile devices.

Facebook’s new Mobile Ad Network
Mobile Marketing

Facebook’s new Mobile Ad Network

Facebook launched their much anticipated mobile ad network this week. Unlike many new mobile ad networks that launch globally, the Facebook Audience Network (FAN) is likely to become immediately relevant here in Australia.

Smartphone and Tablet Usage Data for New Zealand
Mobile Usage

Smartphone and Tablet Usage Data for New Zealand

Smartphone and Tablet usage is booming in New Zealand as data from these recent surveys can confirm.

Nielsen: Mobile Video Usage Over-Inflated in U.S.
Mobile Marketing

Nielsen: Mobile Video Usage Over-Inflated in U.S.

Due to a change in methodology Nielsen has reported a huge drop in time spent watching mobile video in the U.S. Last year’s data from Nielsen had users spending over 5 hours per month watching mobile video. The change has seen numbers drop to a much lower 1 hour and 23 minutes, causing discussion about the possible over-valuation of the mobile video ad industry.

What’s The Future Of Mobile?
Analysis

What’s The Future Of Mobile?

It can be difficult to stay aware of what’s happening at the cutting edge of your field, especially when your day to day focus is not right there on the cutting edge. But a future trend in 2014 is already last year’s news by 2015. Understanding trends in the broader landscape can have an impact on your daily decision making so that end up in the right place this time next year.

Mobile Viewability Not The Issue
Mobile Marketing

Mobile Viewability Not The Issue

Google recently announced it will now sell display ads based on viewability It makes sense that digital advertisers only pay for ads that customers see, but what does this mean for mobile ads? The fact is, given the nature of smartphone and tablet advertising, it may not mean very much at all.

Mobile Advertising. Keep Up, Stay Flexible.
Market Data

Mobile Advertising. Keep Up, Stay Flexible.

Mobile advertising was the fastest growing segment in the Australian online advertising market in 2013, predicted to outperform the market over the next five years, with iPad dominating mobile ad expenditure. But there’s a good chance we’ll be talking about something completely different by 2018.

4 Steps To A Successful Mobile App Launch
Mobile Marketing

4 Steps To A Successful Mobile App Launch

Mobile App Marketing is a hot topic these days, and a successful mobile app launch requires a specific set of tools and knowledge to get it right. Although the usual marketing basics apply, it’s necessary to understand the app store landscape in order to position your app for success.

Targeting Mobile – Building Profiles
Analysis / Mobile Location / Mobile Marketing

Targeting Mobile – Building Profiles

We look at the problem of cross-domain tracking and review techniques like fingerprinting and how algorithms can be used to build up highly accurate audience profiles. We also overview the use of data about device, context, location, audience and behaviour to deliver targeted mobile advertising messages.

Aus Advertisers Spend more on Tablets than Smartphones
Market Data

Aus Advertisers Spend more on Tablets than Smartphones

According to the IAB advertising on smartphones and tablets grew 183% in Q1 2013. The quarterly figure of $36.6m sees device spending on advertising almost triple from the same quarter last year. The Q1 report shows tablet advertising spend is now up on smartphone advertising.