Post Tagged with: "mobile advertising"

News

Singtel (Optus) buys 3D Ad Startup, AdJitsu

Singtel is the parent company of Australia’s telco Optus, and Allen Lew, CEO of Optus’ Digital Life division said of the acquisition that it would allow Singtel to become a “significant mobile marketing entity”.

Analysis

Ads in Mobile Video Critical Revenue Opportunity

A new report from Adobe has found that online video ad consumption is beginning to mirror that of traditional TV commercials. According to Jeremy Helfand from Adobe, over the next three years, two-thirds of the world’s mobile data traffic will be video, and serving ads into mobile video will become a critical revenue opportunity for publishers.

Mobile Marketing

Why don’t Advertisers Spend More on Mobile?

Tan Tmangraksat from Velti has written an interesting article for Mobile Commerce Daily, called “3 Things That Need to Happen For Mobile Ad Spending To Increase”.

Contiki
Case Studies

Contiki

Generate awareness of Contiki 2012 Tours among the target demographic, and drive take-up of the $100 discount offer via high impact mobile media placements in contextually relevant environments.

Geordie Shore 2
Case Studies

Geordie Shore 2

The Objective: Drive awareness of Geordie Shore Season 2 among the target audience through high impact mobile media placements and contextually relevant mobile environments. The Challenge: With a limited budget build a mobile site that engages the target audience allowing users to watch the Geordie Shore Season 2 trailer, share […]