Post Tagged with: "mobile apps"

App v Mobile Web? For Marketers It’s The Wrong Question
Mobile Marketing

App v Mobile Web? For Marketers It’s The Wrong Question

Many reports confirm what most of us already know instinctively; consumers are spending the majority of their time on mobile using apps. In fact last year comScore reported that not only do apps dominate mobile usage, they now make up 52% of all digital media engagement in the U.S. But what about the Mobile Web? Is it time for marketers to abandon the web entirely and pour all their resources into apps?

How To Create Compelling Mobile Video Ads
Mobile Campaigns / Mobile Marketing

How To Create Compelling Mobile Video Ads

We interpret the latest findings on Mobile Video consumption in Australia and New Zealand and offer our top tips on creating compelling mobile video ad content. A new source of rich data from the IAB and OnDevice Research dives into how, when and why consumers engage with mobile video and what their attitudes are to mobile video ads content.

Mobile App Marketing Budgets have increased 4x YoY
Mobile Marketing

Mobile App Marketing Budgets have increased 4x YoY

In 2016 the number of mobile apps is projected to exceed 200 million in the USA alone and absorb the majority of time spent on digital media. As a result mobile advertising budgets are expceted to increase 59% over 2014. A new report from Kenshoo highlights the latest trends in Mobile App marketing.

Mobile App Engagement Insights Optimise Ad Performance
Mobile Marketing

Mobile App Engagement Insights Optimise Ad Performance

Recently Localytics published a report focussing on mobile app engagement, and highlighting data and benchmarks to help brands and app owners develop a mobile growth strategy. We share some of the key findings from the report, including user engagement insights that will help you optimise your mobile app advertising schedule.

3 Experts on App Metrics that Matter
Mobile Marketing

3 Experts on App Metrics that Matter

Three stories caught our attention this week, all highlighting the importance of picking app metrics that matter. We share their insights and explore why it’s no longer enough just to measure downloads.

Push Notifications Double Retail App Engagement
2015 Holiday Season / Mobile Shopping

Push Notifications Double Retail App Engagement

How can you bring customers back to your retail mobile app to maximise sales in the 2015 holiday shopping season? According to a recent study, retailers can double engagement rates by using push notifications to encourage customers to return to their mobile app.

Retail Apps Dominate Consumer Attention
2015 Holiday Season / Mobile Shopping

Retail Apps Dominate Consumer Attention

A recent study found that consumers spend 82% of their mobile time in retail apps that they have downloaded, versus 18% on retailers’ mobile websites. As the festive season approaches, this spells trouble for retailers relying on the mobile web to build loyalty and meet customers’ Christmas shopping needs.

Second Screening, Mobile Payments and Smartwatches in this week’s Roundup
News

Second Screening, Mobile Payments and Smartwatches in this week’s Roundup

Here’s a roundup of a few things that caught our attention over the last few weeks. We’ve found reports on Multi-screening in Australia and the local uptake of Smart Watches. We profile a U.S. report on the growth of mobile payments that has important implications for us as we prepare for holiday shopping in the coming months. Finally, Westpac lays down some predictions about the demise of cash, and how smartphones will feature in the transition.

The Best of Mobile 2014
Case Studies / Mobile Campaigns

The Best of Mobile 2014

If you’ve been wondering where the bar is set for rich media and app based mobile campaigns in 2015, look no further. This week we are sharing a selection of some of the best mobile campaigns from 2014. These top campaigns from last year include interactive rich ad units, messaging, mobile gaming, location tracking, print activation and much more.

Aussie Marketers Rush to Invest in Mobile Apps
Mobile Marketing

Aussie Marketers Rush to Invest in Mobile Apps

According to a new survey from Salesforce, 70% of Australian marketers will be investing in mobile app development in 2015. Australian marketers rated mobile app development and social media marketing and monitoring as their top areas for increased spending in 2015.