Post Tagged with: "mobile apps"

Mobile Video Dominates Advertising Spend Globally
Mobile Marketing

Mobile Video Dominates Advertising Spend Globally

Watching, sharing and creating video content is consuming Australia’s consumers. 72% of Australian Smartphone owners now watch video on their device and nearly ¼ of Australian consumers are watching TV shows and movies on a tablet or smartphone. Naturally advertising dollars are following the usage trends.

3 Things to Consider Before Building An App
Mobile Marketing

3 Things to Consider Before Building An App

How does a brand make good decisions when it comes to apps? While people are undoubtedly spending more and more time using mobile apps, that doesn’t necessarily translate to a blanket imperative for every brand to have one. Certain outcomes are better achieved with apps certainly, but they are not the only way to reach customers using mobile devices.

Apps Dominate Smartphone and Tablet Usage
Australian Smartphone and Tablet Data

Apps Dominate Smartphone and Tablet Usage

According to data from multiple sources, apps are now dominating mobile and tablet device usage. Users are spending as much as 89% of their time on apps, rather than on the mobile web, prompting some analysts to predict the demise of the web altogether. Whether this is a passing trend or a sign of things to come, we are certainly in the golden age of apps right now.

Australian Smartphone Usage Still Early Days
Australian Smartphone and Tablet Data

Australian Smartphone Usage Still Early Days

According to preliminary data shared by Nielsen, Australians are spending a lot less time on smartphones and tablets than their counterparts in the U.S. and Europe. Given Australia’s comparatively high smartphone penetration, it suggests there’s a lot more growth to be seen here in the next few years.

Is TV The Second Screen Now?
Mobile Marketing

Is TV The Second Screen Now?

If you wake up in the morning and reach for the screen beside your bed, carry it with you throughout the day, use it for all your daily communications, interactions and media consumption, then come home and engage with it on the couch while you watch another screen in the background for a few hours in the evening… which one is the second screen??

Sephora Mobile – a Retail Case Study
Case Studies / Mobile Marketing

Sephora Mobile – a Retail Case Study

Sephora have built a reputation as a big player in mobile, boosting their beauty & fragrance empire with an integrated mobile strategy. Although Sephora were late to mobile, they have been fast learners, taking innovation with mobile apps, Pinterest and Apple’s Passbook to market ahead of the competition.

4 Steps To A Successful Mobile App Launch
Mobile Marketing

4 Steps To A Successful Mobile App Launch

Mobile App Marketing is a hot topic these days, and a successful mobile app launch requires a specific set of tools and knowledge to get it right. Although the usual marketing basics apply, it’s necessary to understand the app store landscape in order to position your app for success.

What Apple’s Best of 2012 iPhone Apps Tell Us About The Future
Analysis

What Apple’s Best of 2012 iPhone Apps Tell Us About The Future

Some of the most intriguing smartphone services from Apple’s Best of 2012 iPhone Apps list and how they will shape our mobile future.

The Top 25 Most Disruptive Apps for 2012
News

The Top 25 Most Disruptive Apps for 2012

I enjoyed reading this Top 25 list of most disruptive apps for 2012 from Business Insider. Some are gimmicky, some are exceptionally useful. Either way, it’s worth a look just so you know where we’ve been in the last 12 months and where we’re heading in 2013.

Are you Ready for Mobile Grocery Shopping?
Analysis

Are you Ready for Mobile Grocery Shopping?

A recent article in B and T has highlighted the opportunity for supermarkets to begin competing on convenience (rather than price) by tapping into consumers’ smartphone use.