Post Tagged with: "Mobile campaigns"

Making the Most of Mobile Search
Mobile Shopping

Making the Most of Mobile Search

Across APAC, consumers use connected devices to perform countless mobile searches daily. Knowing which device consumer searches favor can mean the difference between closing or losing the sale. So it’s paramount that brands analyze collected data and understand the environment and device these searches come from. Over 7 million Australians own tablets. But the most frequently used device for seeking information on-the-go still remains the smartphone. It’s no secret Australians turn to their mobile devices for research, but what else makes mobile a powerful outlet for brands to meet with consumers? How should your brand approach consumers’ mobile search habits as an opportunity for connecting?

Mobile Virtual Reality: What’s In It For brands?
Mobile Trends

Mobile Virtual Reality: What’s In It For brands?

Australia’s mobile users are adopting virtual reality at an astonishing rate, sending many brands scrambling to better understand the role mobile VR might play in the digital marketing mix. Australian consumers want immersive content they can control, and according to Telsyte’s 2016 Australian Mobile VR & AR Market Study, smartphone-based mobile virtual reality is gaining in popularity with Australian consumers.

Why Australian Business Should Go Mobile First
Mobile Marketing / Mobile Trends

Why Australian Business Should Go Mobile First

According to the CIO of the New York Times, the shift to mobile is so rapid that many companies are in danger of under-investing in mobile. The landscape has certainly changed fast for media organisations. Content and news publishers have needed to reinvent themselves quickly to survive. But are they any different to anyone else in business today?

Mobile First or Mobile Only?
Mobile Marketing / Mobile Trends

Mobile First or Mobile Only?

Is ‘mobile-first’ more of an ideology than a standard in digital design? This is the question asked by Brian Solis in a recent article for Advertising Age. Solis notes that mobile is not really the second screen anymore, but cites research that shows marketers are still investing in mobile as an afterthought or ‘bolt-on’ to mainstream digital campaigns.

The Best of Mobile 2014
Case Studies / Mobile Campaigns

The Best of Mobile 2014

If you’ve been wondering where the bar is set for rich media and app based mobile campaigns in 2015, look no further. This week we are sharing a selection of some of the best mobile campaigns from 2014. These top campaigns from last year include interactive rich ad units, messaging, mobile gaming, location tracking, print activation and much more.

Expandable Banners Most Popular Rich Media Mobile Ads
Market Data

Expandable Banners Most Popular Rich Media Mobile Ads

Celtra’s quarterly report on their mobile rich media campaigns is predominantly US based, but it provides interesting insights into growth and performance trends that are just as relevant in the Australian Market.

Mobile Marketing

What’s The Point of Mobile Marketing?

It’s OK, I’m not questioning the validity of our existence.  But I do think it’s important that we think about The Point.  So what IS the point of your Mobile Marketing Campaign?