Post Tagged with: "mobile commerce"

3 Mobile Marketing Trends Set to Ignite 2017
Mobile Trends

3 Mobile Marketing Trends Set to Ignite 2017

Australian agencies are wasting no time in weaving recent mobile marketing trends into their marketing campaigns for 2017. In an attempt to complement mobile usage with more engaging content, many brands want to know which areas of mobile they should be watching this year. With mobile purchasing, video content, and pre-roll taking center stage, it only seems fitting we anticipate these areas to ignite in 2017. For marketers who make the right moves in these areas at the right time, their ROI will ignite as well.

The Path to Purchase: Mobile Shopping Surpasses Desktop
Mobile Trends

The Path to Purchase: Mobile Shopping Surpasses Desktop

The Internet Statistics Compendium by Criteo is in, and the verdict on the latest mobile trend is out: Smartphones see more mobile transactions than any other device, across every major global market. This research sheds light on the path-to-purchase, and the changes provoked by mobile in the mobile shopping sector. The purchase funnel is measurably faster on mobile than it is on desktop.

Retail Apps Dominate Consumer Attention
2015 Holiday Season / Mobile Shopping

Retail Apps Dominate Consumer Attention

A recent study found that consumers spend 82% of their mobile time in retail apps that they have downloaded, versus 18% on retailers’ mobile websites. As the festive season approaches, this spells trouble for retailers relying on the mobile web to build loyalty and meet customers’ Christmas shopping needs.

3 Opportunities for Mobile Commerce in Australia
Australian Smartphone and Tablet Data / Guest Post / Mobile Shopping

3 Opportunities for Mobile Commerce in Australia

With Australian consumers shopping on mobile devices more than ever, now is the time to capitalise on the small screen. In a guest post from Oracle, we gain an insight into findings from their recent study of over 100 Australian retailers. Oracle has identified three key opportunities for Australian retailers to provide a better mobile commerce experience on smartphones and tablets.

Mother And Children On Escalator In Shopping Mall
Australian Smartphone and Tablet Data / Mobile Shopping

Mobile Mums Data Tells Strong Mobile Retail Story

A flurry of global and local research studies are reporting on the propensity of mums to use their smartphone and tablet devices for shopping related activities. Overwhelmingly, the data supports targeting mobile mums for retail brands. We summarise four recent local and global reports that tell a convincing story about the mobile mums phenomenon.

Australians shopping, showrooming on mobile
Australian Smartphone and Tablet Data / Mobile Shopping

Australians shopping, showrooming on mobile

The Australian retail market has been transformed by smartphone shopping behaviour. Australian consumers regularly use their mobile phones to research and buy goods, both online and in store. Recent data heightens the imperative for retailers and brand owners to link their in-store and digital experiences.

How To Prepare for Smartphone and Tablet Shopping This Festive Season
Analysis

How To Prepare for Smartphone and Tablet Shopping This Festive Season

Consumer shopping habits and expectations are changing. In Deloitte’s recent survey of holiday shopping venues, the Internet topped the list for the second year running. Online retail traffic is booming in Australia and a whopping 38% of it comes from mobile devices. With tablets emerging as a preferred channel for online shopping, it’s important to be aware of all the screens in your customers’ hands this holiday season.

Australian Retailers Can Go Straight to Mobile
Mobile Marketing

Australian Retailers Can Go Straight to Mobile

Retailers in Australia have generally been slow to respond to opportunities presented by smartphone and tablet savvy shoppers. According to new research, only 30% have mobile websites and 21% have mobile apps. This seems low, but considering just over 50% have a website at all, it’s actually surprising to see this much mobile activity.

Sephora Mobile – a Retail Case Study
Case Studies / Mobile Marketing

Sephora Mobile – a Retail Case Study

Sephora have built a reputation as a big player in mobile, boosting their beauty & fragrance empire with an integrated mobile strategy. Although Sephora were late to mobile, they have been fast learners, taking innovation with mobile apps, Pinterest and Apple’s Passbook to market ahead of the competition.

Everyone’s Talking about Mobile Retail this Christmas
Mobile Marketing

Everyone’s Talking about Mobile Retail this Christmas

It’s been a big week for mobile retail. In recent days Nielsen has predicted $5.6 billion in mobile influenced sales, PayPal launched their API’s for retail POS support & Google announced that 40% of all shopping searches are via smartphone and tablet.