Post Tagged with: "mobile data"

Closing The Gap On Cross-Device Measurement
Australian Smartphone and Tablet Data

Closing The Gap On Cross-Device Measurement

Last year, cross-device research found consumers researching products on mobile, but inevitably buying on desktop. There’s still truth to this habit, and in fact, data pulled the State of Cross-Device Commerce Report by Criteo supports that this is retail’s new normal. Mobile’s role in online shopping is expanding. It’s the one device that remains present in the funnel from start to finish, so synchronicity and seamless digital experiences become paramount.

APAC Consumer Habits Evolve With Mobile
Australian Smartphone and Tablet Data

APAC Consumer Habits Evolve With Mobile

Mobile market data reveals that as mobile behaviours adapt and surface alongside consumers’ online options, expectations of mobile ads have risen. APAC has become the world’s leading region in digital ad spend and a hub for all things digital, with mobile named the driving force. But when we delve deeper into the available insights, we’ve found that APAC doesn’t just differ from the rest of the world based on smartphone adoption (while Singapore tied for first at 91% penetration), our mobile-first region repetitively proves that for Australia, the driving force behind ecommerce is convenience.

IAB References Insights For Better Mobile Campaigns
Market Data

IAB References Insights For Better Mobile Campaigns

Many Australian brands have picked up the pace on developing mobile campaign strategies, but it’s often difficult without access to certain insights. IAB Singapore recently released white papers across the digital marketing space, to help mobile marketers progress their initiatives by fostering transparency between leadership and marketers. The mobile portion of IAB’s published research sheds light on smarter reporting processes, leading to better measurement of campaign ROI.

mobile games
Mobile Trends

Mobile gaming dominates Australia’s gaming market

Digital Australia’s newest report from IGEA on the video game industry provides a view of the thrilling changes taking place in digital interactive entertainment. This research helps us understand the gaming community, and gives us a look at how Australia is transitioning towards gaming on mobile devices, and how we use games for education, to fight illness and even for workplace training.

Mobile usage
Australian Smartphone and Tablet Data / Mobile Usage

Australia and APAC Social & Mobile Usage

Mobile now represents over one-third of the world’s internet usage, and in Australia we have 1.6 mobile connections per user. Recent findings from We Are Social, show how 2016 is shaping up for mobile usage in Australia and the APAC region. As smartphones become more deeply ingrained in our lives, consumers are bringing mobile to the front and centre of their digital engagement.

Mobile Pre-Roll Outperforms Desktop – New Report
Australian Smartphone and Tablet Data / Mobile Usage

Mobile Pre-Roll Outperforms Desktop – New Report

Australian mobile video inventory is up more than 400% last year, with mobile pre-roll completion rates booming and click rates at 3 times that of desktop and display. TubeMogul’s Q4 quarterly report examines trends and changes in inventory costs, viewability rates, and more for brand advertisers, and reveals the speed at which Australian marketers are adopting mobile video and interactive advertising, and the dramatic growth in inventory.

Smartphone Data Helps Brands Bridge the Digital Divide
Australian Smartphone and Tablet Data / Mobile Usage

Smartphone Data Helps Brands Bridge the Digital Divide

The recent Digital Australia report showcases the performance of various industries, and highlights how consumers feel about their digital interactions with these industries. While some sectors have succeeded in engaging Australians with their digital presence, others have completely missed the mark. But what will happen to sectors that don’t keep up?

Mobile Usage Addictive & Overwhelming For Young Australians
Australian Smartphone and Tablet Data / Mobile Usage

Mobile Usage Addictive & Overwhelming For Young Australians

The latest Digital Australia report from Ernst & Young revealed that young Australians are almost constantly online with their mobile devices and increasingly overwhelmed and distracted by the information their device provides. The research also sheds light on how consumers prefer to interact with mobile and provides insights for brands hoping to engage the new generation of always connected Australians.

Google’s 5 Holiday Shopping Trends to Watch in 2015
2015 Holiday Season / Mobile Shopping

Google’s 5 Holiday Shopping Trends to Watch in 2015

Google has published a guide to 5 Holiday Shopping Trends to Watch in 2015. Their winter themed infographic targets the U.S. holiday season and shares info about when and how long shoppers engaged with online and mobile devices.

Need to Know – Mary Meeker’s Internet Trends Report
Australian Smartphone and Tablet Data / Mobile Trends

Need to Know – Mary Meeker’s Internet Trends Report

Analyst Mary Meeker delivers an annual Internet Trends report that pulls together an enormous amount of reliable data from a variety of sources, as well as Meeker’s own observations about the digitally connected universe. This year’s report places a great deal of focus on the rise of mobile devices, technology and content.