Post Tagged with: "mobile data"

Australians Choose Smartphone Tethering over Mobile Broadband
Australian Smartphone and Tablet Data

Australians Choose Smartphone Tethering over Mobile Broadband

Australian consumers are abandoning mobile broadband in favour of the simplicity of a single data plan. This means Telcos are missing out on tablet revenue, with smartphone tethering and public WiFi leaving only 20% of the consumer tablet market available to monetise.

22 Fast Facts from Recent Aussie Mobile News
Australian Smartphone and Tablet Data

22 Fast Facts from Recent Aussie Mobile News

Here are 22 fast facts about Australian online, mobile and tablet usage that we’ve come across in recent months. You can access this data and more in the Research panel on the Haptic Generation blog home page.

Nielsen: Mobile Video Usage Over-Inflated in U.S.
Mobile Marketing

Nielsen: Mobile Video Usage Over-Inflated in U.S.

Due to a change in methodology Nielsen has reported a huge drop in time spent watching mobile video in the U.S. Last year’s data from Nielsen had users spending over 5 hours per month watching mobile video. The change has seen numbers drop to a much lower 1 hour and 23 minutes, causing discussion about the possible over-valuation of the mobile video ad industry.

Will Australia Lag behind the world in Mobile Data Usage?
Market Data / News

Will Australia Lag behind the world in Mobile Data Usage?

According to Cisco, Australians will not use mobile data to anywhere near the extent of many other countries over the next 3 or 4 years. By 2018 comparable regions such as the U.K., U.S. and Japan will have doubled or tripled our consumption of mobile data.

Why did Google Buy a Smart Thermostat Company?
Analysis / Interesting

Why did Google Buy a Smart Thermostat Company?

Last week Google bought a company called Nest Labs for $3.2 billion. Nest’s vision is to connect ordinary household electrical devices to the internet to create a conscious home. So what does this have to do with Google, a search engine and advertising company whose self stated goal is to organise the world’s information?

Mobile Advertising. Keep Up, Stay Flexible.
Market Data

Mobile Advertising. Keep Up, Stay Flexible.

Mobile advertising was the fastest growing segment in the Australian online advertising market in 2013, predicted to outperform the market over the next five years, with iPad dominating mobile ad expenditure. But there’s a good chance we’ll be talking about something completely different by 2018.