Post Tagged with: "mobile device usage"

Mobile Device Usage Connects Brands With Generation C
Mobile Campaigns

Mobile Device Usage Connects Brands With Generation C

Where millennial generations were once shielded, mobile device usage has caused this up-and-coming age group to be raised in an exposed setting. Since pre-schoolers come of age every few years, it’s important to survey families that shape their digital consumption. Nickelodeon’s Little big kids: preparing preschoolers for life illuminates technological habits of this upcoming group of little ones born after 1990, and have more buying power than many parents would care to admit. The study highlights areas of importance for these highly-informed and interactive consumers. While this study encompasses 12 countries and 6,500 families, we’ve summarised Australia’s findings that pose to impact these targeted mobile marketing campaigns.

Mobile Device Usage Gives Holiday Shopping Season a Boost
Mobile Usage

Mobile Device Usage Gives Holiday Shopping Season a Boost

Millennials always come to mind when marketers think of mobile device usage, and the average age group that carries it. They aren’t wrong, but solely relying on millennials might cause brands to miss out on a large amount of revenue this holiday shopping season. The latest research from Pitney Bowes suggests millennials aren’t alone in their online shopping habits, and although mobile is a way of life for this age group, it’s also the chosen shopping method for Australians ages 35-44.