Post Tagged with: "mobile devices"

Supercharge Your Mobile Campaign With Cross-screening
Mobile Campaigns

Supercharge Your Mobile Campaign With Cross-screening

Nine in ten Australians reach for a mobile device to access the internet- but mobile on it’s own isn’t the only touchpoint brands have for connecting. Context brings about an entirely different opportunity- where the amount of mobile use is just as important as where mobile is being used. Now that more consumers are picking up a mobile device as they watch tv, opportunities for cross-screening are quickly on the rise.

How Better Mobile Experiences Combat Showrooming
Mobile Shopping

How Better Mobile Experiences Combat Showrooming

Consumer shopping habits are shifting to become more mobile centric. Many marketers perceive mobile retail trends like showrooming as an obstacle, and feel they must combat this behaviour. In reality, retailers can turn new mobile behaviours to their advantage maximising both online & mobile shopping and foot traffic. ,So how can brands use mobile innovation to turn showrooming and webrooming (when customers research online then buy instore) into sales uplift across all channels?

Personalisation and Mobile Devices a Top Priority for Marketers
Mobile Marketing

Personalisation and Mobile Devices a Top Priority for Marketers

Globally, marketers are encountering increased complexity as they shift away from mass marketing channels. A recent report from the Economist Intelligence Unit found that the top marketing channels are those that lend themselves to personalising the customer experience.

mobile video content
Mobile Trends

Mobile Devices hit 55% of Video Plays in Australia

As mobile devices rise to 55% of all Australian video plays, a new report from Ooyala shares fascinating data about local mobile video consumption trends and shows us why we urgently need to flip video production over to mobile first.

Interactive Mobile: Small Screens Deliver Big Impressions
Mobile Campaigns / Mobile Marketing

Interactive Mobile: Small Screens Deliver Big Impressions

While interactive mobile marketing can elevate your brand’s message, marketers are often afraid of pushing consumers’ boundaries with campaigns that might be considered interruptive. But a recent mobile survey by Undertone has found that full-screen interactive mobile ads are not only well received, but actually have a positive brand impact.

Samsung v Apple – The New Market Paradigm
Analysis

Samsung v Apple – The New Market Paradigm

When the Android Operating System was launched by Google in 2008, the world stood back to see what would happen to Apple’s dominance in the smartphone market. These days another brand, Samsung is eclipsing the Android brand, with Samsung devices claiming more than 42% of the Android market share.

Honey I shrunk the iPad!  How the iPad Mini shapes up.
Analysis

Honey I shrunk the iPad! How the iPad Mini shapes up.

You probably noticed that Apple launched the iPad Mini last week. If you’re an Apple fan, you probably want one just because it exists. But where does this device fit into the whole multi-screen scheme of things?

How Mobile Technology is Changing The World
Interesting

How Mobile Technology is Changing The World

The Guardian in the UK has published an article called The Great Mobile Technology Leap Forward, which takes a high level look at the way mobile technology is impacting fields as diverse as Education, Books, Health, Agriculture and Retail.