Australian Smartphone and Tablet Data
Last year, cross-device research found consumers researching products on mobile, but inevitably buying on desktop. There’s still truth to this habit, and in fact, data pulled the State of Cross-Device Commerce Report by Criteo supports that this is retail’s new normal. Mobile’s role in online shopping is expanding. It’s the one device that remains present in the funnel from start to finish, so synchronicity and seamless digital experiences become paramount.
Market Data
Fresh research from Criteo reveals just how critical cross-device measurements are in achieving a stronger ROI across all digital ad campaigns. It was once thought that consumers browsed for products on smartphones, but inevitably made purchases on desktop. This is no longer the case, with their new study revealing the role smartphones play in each step of the buying process, and just how important cross-device data is for marketers. Criteo’s State of Cross-Device Commerce report gathered information from over 3,300 online retail businesses globally, and examined over $720 billion in annual sales from 2016. The findings? Customers are device and user-centric – and it’s up to marketers to understand cross-device transactional data, or miss out on a substantial amount of online purchases.
Mobile Marketing
This holiday shopping season will be mobile-driven and data-inspired. Brands who are able to implement the following five strategies will take their marketing investments to new heights. Smartphone users are predicted to top 2.08 billion worldwide this year, and higher usage means something else is about to see a healthy increase – with the holidays quickly approaching, and more brands continuously gaining traction on the mobile marketing front, it’s time to up the game to come out on top.
Market Data
A new LogMeIn study published research findings (completed by research firm Vanson Bourne) on how mobile experiences can make or break customer loyalty. Just over half of the respondents reported that they were satisfied with their mobile engagements with businesses. The research also found that consumers typically won’t do business with a company after a bad mobile experience, which means Australian brands providing lacklustre experiences are in big trouble.
Mobile Shopping
Consumer shopping habits are shifting to become more mobile centric. Many marketers perceive mobile retail trends like showrooming as an obstacle, and feel they must combat this behaviour. In reality, retailers can turn new mobile behaviours to their advantage maximising both online & mobile shopping and foot traffic. ,So how can brands use mobile innovation to turn showrooming and webrooming (when customers research online then buy instore) into sales uplift across all channels?
Mobile Marketing
Forrester’s Ryan Hart explains how brands targeting the mobile first audiences of APAC need to be aware that mediocre mobile experiences are no longer enough. Forrester identified the concept of ‘hyper-adoption’ where low barriers to entry mean there’s very little emotional or financial commitment to try new mobile experiences. Unfortunately, with hyper-adoption comes hyper-abandonment, and brands need to rapidly and continually enhance their mobile experiences to keep customers interested.
