Post Tagged with: "mobile first"

Mobile Beats Desktop as Australians go ‘Mobile First’
Mobile Trends

Mobile Beats Desktop as Australians go ‘Mobile First’

Finally the tide has turned. Whether we are playing games, researching the web, connecting on social media and watching video, we are now predominately choosing mobile devices over desktops.

Why Australian Business Should Go Mobile First
Mobile Marketing / Mobile Trends

Why Australian Business Should Go Mobile First

According to the CIO of the New York Times, the shift to mobile is so rapid that many companies are in danger of under-investing in mobile. The landscape has certainly changed fast for media organisations. Content and news publishers have needed to reinvent themselves quickly to survive. But are they any different to anyone else in business today?

Mobile First or Mobile Only?
Mobile Marketing / Mobile Trends

Mobile First or Mobile Only?

Is ‘mobile-first’ more of an ideology than a standard in digital design? This is the question asked by Brian Solis in a recent article for Advertising Age. Solis notes that mobile is not really the second screen anymore, but cites research that shows marketers are still investing in mobile as an afterthought or ‘bolt-on’ to mainstream digital campaigns.

Are Aussie Marketers Scared of Mobile?
Mobile Marketing

Are Aussie Marketers Scared of Mobile?

Amid reports that Australian advertisers are not being brave enough when it comes to mobile marketing, the IAB tell us that Australian marketers are the most confident worldwide about their ability to deliver digital marketing activity. So why the gap in mobile ad investment?