Post Tagged with: "mobile market data"

Mobile Growth Doubles Year On Year
Market Data

Mobile Growth Doubles Year On Year

The latest IAB/PwC report finds yet another record high for mobile growth in the first half of 2016. As internet revenues reach $32.7 billion, mobile ad revenue skyrockets, causing many marketers to ask where they should be turning next. Growth has yet to slow up, with this most recent report proving revenue lies in all things mobile.

APAC Consumer Habits Evolve With Mobile
Australian Smartphone and Tablet Data

APAC Consumer Habits Evolve With Mobile

Mobile market data reveals that as mobile behaviours adapt and surface alongside consumers’ online options, expectations of mobile ads have risen. APAC has become the world’s leading region in digital ad spend and a hub for all things digital, with mobile named the driving force. But when we delve deeper into the available insights, we’ve found that APAC doesn’t just differ from the rest of the world based on smartphone adoption (while Singapore tied for first at 91% penetration), our mobile-first region repetitively proves that for Australia, the driving force behind ecommerce is convenience.

Mobile Experiences Make or Break Brand Loyalty
Market Data

Mobile Experiences Make or Break Brand Loyalty

A new LogMeIn study published research findings (completed by research firm Vanson Bourne) on how mobile experiences can make or break customer loyalty. Just over half of the respondents reported that they were satisfied with their mobile engagements with businesses. The research also found that consumers typically won’t do business with a company after a bad mobile experience, which means Australian brands providing lacklustre experiences are in big trouble.