Post Tagged with: "mobile marketing australia"

How to Build a Stronger Mobile Purchasing Funnel
Mobile Shopping

How to Build a Stronger Mobile Purchasing Funnel

What was once a company-led mobile purchasing funnel is now a cartoonistic game of cat and mouse. As consumers weave throughout the mobile web, evading the funnel, marketers are forced to race just to stay on their heels. This shift away the linear path-to-purchase can confuse even the top mobile marketers. It’s become a high-speed chase regarding mobile shopping cart abandonment, and ironically, Google DoubleClick survey finds speed to be the primary factor.

Multi-Screening Habits Are Here to Stay
Market Data

Multi-Screening Habits Are Here to Stay

OzTAM and Nielsen published a 2016 Australian Multi-Screen Report that documents multi-screening habits of various age groups, and explains how growing platform, content, and screen choices gradually shift the way consumers view content across various devices. These findings prove Australians are viewing diverse types of content at a dizzying pace. This study makes sense of the changes that occurred in cross-screening trends for Q4 2016. We’ve summarised the study in the interest of mobile marketers optimising their cross-screening strategies: