Post Tagged with: "mobile marketing strategy"

Top Mobile Challenges CMOs Face With Data-Driven Marketing
Market Data

Top Mobile Challenges CMOs Face With Data-Driven Marketing

The emergence of digital combined with mobile’s upsurge have caused the Chief Marketing Officer role to evolve, and now requires they navigate through dynamic mobile challenges of today. CMOs must now act as informed dynamic power players, and cater directly to the modern consumer. Recent research from Argyle Executive Forum in partnership with Oracle Marketing Cloud surveyed top struggles in an effort to help marketers skillfully decipher the data they receive, and leverage it for better campaign outcomes.

State of the Industry Report: Mobile Marketing in APAC
Market Data

State of the Industry Report: Mobile Marketing in APAC

A recent Mobile Marketing in APAC study published by Mobile Marketing Association and Warc clarifies the direction of mobile spending growth, with more effective mobile marketing as its primary instigator. Warc polled 324 marketing professionals in 17 different areas across APAC, concluding mobile initiatives are becoming more effective, prompting an increase in mobile spending from last year. Marketers agree, this higher affirmation for mobile advertising is the driving factor in mobile spending growth.