Post Tagged with: "mobile marketing trends"

3 Mobile Marketing Trends Set to Ignite 2017
Mobile Trends

3 Mobile Marketing Trends Set to Ignite 2017

Australian agencies are wasting no time in weaving recent mobile marketing trends into their marketing campaigns for 2017. In an attempt to complement mobile usage with more engaging content, many brands want to know which areas of mobile they should be watching this year. With mobile purchasing, video content, and pre-roll taking center stage, it only seems fitting we anticipate these areas to ignite in 2017. For marketers who make the right moves in these areas at the right time, their ROI will ignite as well.

Mobile Shopping Reaches New Heights
Mobile Shopping

Mobile Shopping Reaches New Heights

Now more than ever, mobile ads play a critical role in mobile shopping to generate purchase interest, aid product discovery, and cultivate word of mouth. The IAB released new figures at the IAB MIXX Conference detailing the differences between consumer purchases on mobile across 19 countries. Not only did the study conclude that mcommerce isn’t just on the rise – it segwayed that mobile commerce has become the world’s new normal. Mobile shopping is now habitual – a global phenomenon driven by value and convenience.