Post Tagged with: "Mobile Marketing"

Mobile Programmatic Gives Forward-Thinking Brands A Boost
Mobile Trends

Mobile Programmatic Gives Forward-Thinking Brands A Boost

Mobile programmatic research from both eMarketer and InMobi appeals to the mobile marketing sector with constructive figures and insights. Regardless of its current popularity, programmatic ad spend isn’t going anywhere, and in fact, it’s set to outpace TV ad spending this year. The collective findings prove worldwide, paid media ad outlays will increase by 7.3% to $772.57 billion (AUD) this year. With a rise in global mobile programmatic spending (8 in 10 mobile digital display ads are currently bought programmatically in the US), APAC brands who haven’t already should turn their attention to native mobile ad formats that are programmatically driven.

Mobile Social Takes Center Stage in APAC
Market Data / Uncategorized

Mobile Social Takes Center Stage in APAC

Social media platforms have long since staked their grounds on mobile. Although younger users tend to champion new mobile trends, social media via mobile sees all age groups. Across Asia-Pacific, mobile social has eased its way into focus for more marketers, who benefit from a better understanding of the path most mobile social users follow, and why.

Multi-Screening Habits Are Here to Stay
Market Data

Multi-Screening Habits Are Here to Stay

OzTAM and Nielsen published a 2016 Australian Multi-Screen Report that documents multi-screening habits of various age groups, and explains how growing platform, content, and screen choices gradually shift the way consumers view content across various devices. These findings prove Australians are viewing diverse types of content at a dizzying pace. This study makes sense of the changes that occurred in cross-screening trends for Q4 2016. We’ve summarised the study in the interest of mobile marketers optimising their cross-screening strategies:

3 Mobile Trends That Diversify Digital Advertising
Mobile Trends

3 Mobile Trends That Diversify Digital Advertising

While we’re already cognisant of mobile’s importance, a handful of mobile trends have caught our eye for this year, and are set to grow and shape the mobile marketing industry in the coming months. A March 2017 report from the Interactive Advertising Bureau Australia holds mobile spending responsible for digital ad spend in the APAC region. IAB found that online ad expenditure grew from $6.01 billion to $7.4 billion in just one year, a staggering growth rate of 23%. As digital ad spend in Australia rises steadily, with mobile being the driving reason for larger campaign budgets, brands should keep a close watch on the trends that follow mobile habits. We’ve identified three mobile trends, and explained what exactly is powering them.

Top Mobile Challenges CMOs Face With Data-Driven Marketing
Market Data

Top Mobile Challenges CMOs Face With Data-Driven Marketing

The emergence of digital combined with mobile’s upsurge have caused the Chief Marketing Officer role to evolve, and now requires they navigate through dynamic mobile challenges of today. CMOs must now act as informed dynamic power players, and cater directly to the modern consumer. Recent research from Argyle Executive Forum in partnership with Oracle Marketing Cloud surveyed top struggles in an effort to help marketers skillfully decipher the data they receive, and leverage it for better campaign outcomes.

Cross-Device Measurements Enhance Mobile Targeting
Market Data

Cross-Device Measurements Enhance Mobile Targeting

Fresh research from Criteo reveals just how critical cross-device measurements are in achieving a stronger ROI across all digital ad campaigns. It was once thought that consumers browsed for products on smartphones, but inevitably made purchases on desktop. This is no longer the case, with their new study revealing the role smartphones play in each step of the buying process, and just how important cross-device data is for marketers. Criteo’s State of Cross-Device Commerce report gathered information from over 3,300 online retail businesses globally, and examined over $720 billion in annual sales from 2016. The findings? Customers are device and user-centric – and it’s up to marketers to understand cross-device transactional data, or miss out on a substantial amount of online purchases.

Skeptic But Expectant: Marketing to Generation Z
Mobile Marketing

Skeptic But Expectant: Marketing to Generation Z

A heightened skepticism for traditional advertising combined with a higher authority for branded content, make marketing to Generation Z on mobile tough for marketers to understand. But this fresh generation of mobile users are growing up, and joining the mass of shoppers across a wide variety of products and categories. Kantar Millward Brown published an AdReaction study: Engaging Generation X, Y, & Z last month marking the difference between Generation Z and those that arrived sooner, stating this generation is rising up, and challenging brands to connect with them more effectively. This survey spans 23,000 consumers across 39 countries.

Making the Most of Mobile Search
Mobile Shopping

Making the Most of Mobile Search

Across APAC, consumers use connected devices to perform countless mobile searches daily. Knowing which device consumer searches favor can mean the difference between closing or losing the sale. So it’s paramount that brands analyze collected data and understand the environment and device these searches come from. Over 7 million Australians own tablets. But the most frequently used device for seeking information on-the-go still remains the smartphone. It’s no secret Australians turn to their mobile devices for research, but what else makes mobile a powerful outlet for brands to meet with consumers? How should your brand approach consumers’ mobile search habits as an opportunity for connecting?

Marketing Challenges Brands Overcame in 2016
Mobile Marketing

Marketing Challenges Brands Overcame in 2016

Mobile marketers are wrapping up 2016 by getting a head start on the new year. But understanding new types of data, emerging technologies, and the latest mobile trends will fall short without assessing the marketing challenges that forced brands to get specific, personalised, and relevant on mobile. 2016 brought a wave of change as mobile devices took center stage, ad tech blossomed, and consumer trends shifted towards wearables, VR, and AR. Brands will have a challenging time forming upcoming mobile campaigns without looking to what they’ve overcome in 2016, so we’ve looked over the most popular struggles mobile marketers faced this past year.

State of the Industry Report: Mobile Marketing in APAC
Market Data

State of the Industry Report: Mobile Marketing in APAC

A recent Mobile Marketing in APAC study published by Mobile Marketing Association and Warc clarifies the direction of mobile spending growth, with more effective mobile marketing as its primary instigator. Warc polled 324 marketing professionals in 17 different areas across APAC, concluding mobile initiatives are becoming more effective, prompting an increase in mobile spending from last year. Marketers agree, this higher affirmation for mobile advertising is the driving factor in mobile spending growth.