Post Tagged with: "Mobile Marketing"

Supercharge Your Mobile Campaign With Cross-screening
Mobile Campaigns

Supercharge Your Mobile Campaign With Cross-screening

Nine in ten Australians reach for a mobile device to access the internet- but mobile on it’s own isn’t the only touchpoint brands have for connecting. Context brings about an entirely different opportunity- where the amount of mobile use is just as important as where mobile is being used. Now that more consumers are picking up a mobile device as they watch tv, opportunities for cross-screening are quickly on the rise.

Mobile Growth Doubles Year On Year
Market Data

Mobile Growth Doubles Year On Year

The latest IAB/PwC report finds yet another record high for mobile growth in the first half of 2016. As internet revenues reach $32.7 billion, mobile ad revenue skyrockets, causing many marketers to ask where they should be turning next. Growth has yet to slow up, with this most recent report proving revenue lies in all things mobile.

Mobile Shopping Reaches New Heights
Mobile Shopping

Mobile Shopping Reaches New Heights

Now more than ever, mobile ads play a critical role in mobile shopping to generate purchase interest, aid product discovery, and cultivate word of mouth. The IAB released new figures at the IAB MIXX Conference detailing the differences between consumer purchases on mobile across 19 countries. Not only did the study conclude that mcommerce isn’t just on the rise – it segwayed that mobile commerce has become the world’s new normal. Mobile shopping is now habitual – a global phenomenon driven by value and convenience.

Insights & Tips for More Effective Mobile Video Advertising
Mobile Marketing

Insights & Tips for More Effective Mobile Video Advertising

Mobile video in Australia is quickly becoming a $700 million-a-year market, and isn’t expected to lose ground anytime soon. Nielsen and Tremor Video compiled a survey to help marketers better monetise the ad format by focusing on the impact mobile video content has on its audience. The study polled recent Nielsen data and questioned Australia’s leading publishers and broadcasters regarding mobile video advertising.

Mobile Experiences Make or Break Brand Loyalty
Market Data

Mobile Experiences Make or Break Brand Loyalty

A new LogMeIn study published research findings (completed by research firm Vanson Bourne) on how mobile experiences can make or break customer loyalty. Just over half of the respondents reported that they were satisfied with their mobile engagements with businesses. The research also found that consumers typically won’t do business with a company after a bad mobile experience, which means Australian brands providing lacklustre experiences are in big trouble.

How Better Mobile Experiences Combat Showrooming
Mobile Shopping

How Better Mobile Experiences Combat Showrooming

Consumer shopping habits are shifting to become more mobile centric. Many marketers perceive mobile retail trends like showrooming as an obstacle, and feel they must combat this behaviour. In reality, retailers can turn new mobile behaviours to their advantage maximising both online & mobile shopping and foot traffic. ,So how can brands use mobile innovation to turn showrooming and webrooming (when customers research online then buy instore) into sales uplift across all channels?

How APAC Brands Have Nailed The Mobile Experience
Mobile Marketing

How APAC Brands Have Nailed The Mobile Experience

Forrester’s Ryan Hart explains how brands targeting the mobile first audiences of APAC need to be aware that mediocre mobile experiences are no longer enough. Forrester identified the concept of ‘hyper-adoption’ where low barriers to entry mean there’s very little emotional or financial commitment to try new mobile experiences. Unfortunately, with hyper-adoption comes hyper-abandonment, and brands need to rapidly and continually enhance their mobile experiences to keep customers interested.

shatted phone
Mobile Campaigns / Mobile Marketing

How To Build Brand Trust

Mobile marketing and retargeting technologies mean we can create highly targeted mobile ads that reach out to individual customers with specific and relevant messaging. Of course the assumption is that customers are happy for brands to use their personal data to do this, as long as they get something in return. But what if that assumption is wrong?

Interactive Mobile: Small Screens Deliver Big Impressions
Mobile Campaigns / Mobile Marketing

Interactive Mobile: Small Screens Deliver Big Impressions

While interactive mobile marketing can elevate your brand’s message, marketers are often afraid of pushing consumers’ boundaries with campaigns that might be considered interruptive. But a recent mobile survey by Undertone has found that full-screen interactive mobile ads are not only well received, but actually have a positive brand impact.

Smartphone Data Helps Brands Bridge the Digital Divide
Australian Smartphone and Tablet Data / Mobile Usage

Smartphone Data Helps Brands Bridge the Digital Divide

The recent Digital Australia report showcases the performance of various industries, and highlights how consumers feel about their digital interactions with these industries. While some sectors have succeeded in engaging Australians with their digital presence, others have completely missed the mark. But what will happen to sectors that don’t keep up?