Post Tagged with: "Mobile Marketing"

Why You Need To Think Mobile First To Reach Generation C
Mobile Marketing

Why You Need To Think Mobile First To Reach Generation C

There’s a new generation with buying power, and brands will need think mobile first if they want to reach them. Generation C are the first generation to be raised on smartphones, and they’re teaching marketers how to engage with digital content.

Let’s talk about Smartphones and Marketing in this week’s Roundup
Australian Smartphone and Tablet Data / News

Let’s talk about Smartphones and Marketing in this week’s Roundup

Here’s a roundup of 6 things that caught our attention this week. Plenty of great usage data about Australian smartphone audiences as well as insights into Japanese youth. You’ll find marketing tips from a local CMO, recognition for your mobile marketing efforts and a new smartphone feature for Facebook content marketing.

Mobile First or Mobile Only?
Mobile Marketing / Mobile Trends

Mobile First or Mobile Only?

Is ‘mobile-first’ more of an ideology than a standard in digital design? This is the question asked by Brian Solis in a recent article for Advertising Age. Solis notes that mobile is not really the second screen anymore, but cites research that shows marketers are still investing in mobile as an afterthought or ‘bolt-on’ to mainstream digital campaigns.

The 2015 Global Mobile Awards
Mobile Campaigns / News

The 2015 Global Mobile Awards

Last week the GSMA announced the winners of the 20th Global Mobile Awards, which were presented at Mobile World Congress in Barcelona. The awards cover a broad range of categories recognising innovation, products, services, solutions, handsets, devices, technologies, marketing and advertising.

Survey: Australian Smartphone and Tablet Usage
Australian Smartphone and Tablet Data

Survey: Australian Smartphone and Tablet Usage

The 2014 AIMIA Australian Mobile Phone Lifestyle Index (AMPLI) looks at trends regarding Australian smartphone and tablet usage. We’ve dived into the extensive results and pulled out a handful of the most interesting findings.

Aussie Marketers Rush to Invest in Mobile Apps
Mobile Marketing

Aussie Marketers Rush to Invest in Mobile Apps

According to a new survey from Salesforce, 70% of Australian marketers will be investing in mobile app development in 2015. Australian marketers rated mobile app development and social media marketing and monitoring as their top areas for increased spending in 2015.

What’s in Store for 2015?
Analysis / Mobile Trends

What’s in Store for 2015?

It’s the end of another year, and we are soon to be inundated with 2015 prediction articles. New Year predictions tend to expand on the key themes of the last 12 months, so we should see plenty about Mobile Payments, Location Services, Wearables and the Internet of Things.

Image and Facial Recognition Set To Infiltrate Our Daily Lives
Analysis

Image and Facial Recognition Set To Infiltrate Our Daily Lives

We are in the process of a transformational shift from text to visual media in our online world. It’s no surprise that some of the most important advances in web and online technology are occurring in the areas of image and facial recognition and we should soon expect to see this technology infiltrate our lives.

Australians Spend Half their Screen Time on Mobile Devices
Australian Smartphone and Tablet Data

Australians Spend Half their Screen Time on Mobile Devices

New data from Nielsen reveals that mobile now represents more than half (52%) of total digital screen time for Australian consumers. And 86% of that time is devoted to using apps, rather than browsing web content.

3 Things to Consider Before Building An App
Mobile Marketing

3 Things to Consider Before Building An App

How does a brand make good decisions when it comes to apps? While people are undoubtedly spending more and more time using mobile apps, that doesn’t necessarily translate to a blanket imperative for every brand to have one. Certain outcomes are better achieved with apps certainly, but they are not the only way to reach customers using mobile devices.