Post Tagged with: "Mobile Marketing"

Are Aussie Marketers Scared of Mobile?
Mobile Marketing

Are Aussie Marketers Scared of Mobile?

Amid reports that Australian advertisers are not being brave enough when it comes to mobile marketing, the IAB tell us that Australian marketers are the most confident worldwide about their ability to deliver digital marketing activity. So why the gap in mobile ad investment?

What’s The Future Of Mobile?
Analysis

What’s The Future Of Mobile?

It can be difficult to stay aware of what’s happening at the cutting edge of your field, especially when your day to day focus is not right there on the cutting edge. But a future trend in 2014 is already last year’s news by 2015. Understanding trends in the broader landscape can have an impact on your daily decision making so that end up in the right place this time next year.

Time for SMEs to Start The Mobile Journey
Mobile Marketing

Time for SMEs to Start The Mobile Journey

An article on Smart Company last week identified high level tips for SMEs investigating mobile strategy. As a rule, small & medium enterprises do not have big marketing or technology budgets and are less focussed on branding than on ROI.

Are Your Email Campaigns Optimised for Mobile?
Analysis

Are Your Email Campaigns Optimised for Mobile?

About a year ago I used some Campaign Monitor data in a presentation about the future of mobile. I wanted to impress on my audience at the time that mobile email opens would one day overtake desktop and web, and the growth curves suggested this was not too far off.

How Can Retailers prepare for Showrooming?
Mobile Marketing

How Can Retailers prepare for Showrooming?

Have you been showrooming lately? If you’ve ever shopped online, chances are you’ve checked out a product in store, then gone home and ordered it online, probably at a cheaper price. That’s the phenomenon analysts are calling Showrooming.

Mobile Marketing

What’s The Point of Mobile Marketing?

It’s OK, I’m not questioning the validity of our existence.  But I do think it’s important that we think about The Point.  So what IS the point of your Mobile Marketing Campaign?

Analysis / Market Data

Australian Smartphone Usage On The Rise

We’ve heard a lot from Google in the Australian media over the last few weeks, as a result of the global research they’ve carried out with IPSOS in Q1 called Our Mobile Planet. With a base of only 1000 respondents, the broader population findings are a little shaky, but the usage & behavioural analysis is probably representative of the Australian smartphone-using population.

Analysis / Mobile Marketing

Retailers – Are You Converting Mobile to Transactions?

New research (and another fancy infographic) from Deloitte has highlighted the benefits that retailers can expect from mobile channels. In fact the article goes to far as to say “a tsunami of mobile marketing and commerce.. will…crash on the shores of retail”.

News

AIMIA Event: Marketing Your App

AIMIA Sydney are holding an event on Mobile App Marketing on May 31st.