Post Tagged with: "Mobile measurement"

3 Experts on App Metrics that Matter
Mobile Marketing

3 Experts on App Metrics that Matter

Three stories caught our attention this week, all highlighting the importance of picking app metrics that matter. We share their insights and explore why it’s no longer enough just to measure downloads.

Push Notifications Double Retail App Engagement
2015 Holiday Season / Mobile Shopping

Push Notifications Double Retail App Engagement

How can you bring customers back to your retail mobile app to maximise sales in the 2015 holiday shopping season? According to a recent study, retailers can double engagement rates by using push notifications to encourage customers to return to their mobile app.

Click Frenzy Data Sees Rise in Mobile Shopping
2015 Holiday Season / Mobile Shopping

Click Frenzy Data Sees Rise in Mobile Shopping

Use of smartphones and tablets in shopping activity is increasing at a fast pace. Data from Click Frenzy reveals that 43% of total traffic during the online shopping event in 2014 came from smartphones and tablets (up from 33% the year before).

Mobile now 15% of all Ad spend in Australia
Australian Smartphone and Tablet Data

Mobile now 15% of all Ad spend in Australia

With one in five display ad dollars now spent on Mobile and search dollars increasingly being funneled into smartphone and tablet targeting, the market is finally moving towards a true reflection of where the customers are.

Analysis

Ads in Mobile Video Critical Revenue Opportunity

A new report from Adobe has found that online video ad consumption is beginning to mirror that of traditional TV commercials. According to Jeremy Helfand from Adobe, over the next three years, two-thirds of the world’s mobile data traffic will be video, and serving ads into mobile video will become a critical revenue opportunity for publishers.

News

Australian Publishers To Abandon Mobile Apps

Andrea Sophocleous from The Australian Newspaper takes a look at the issue of Mobile Measurement in newspaper publishing and the major hurdles involved in tracking usage of Mobile Apps.