Post Tagged with: "Mobile payments"

3 Mobile Marketing Trends Set to Ignite 2017
Mobile Trends

3 Mobile Marketing Trends Set to Ignite 2017

Australian agencies are wasting no time in weaving recent mobile marketing trends into their marketing campaigns for 2017. In an attempt to complement mobile usage with more engaging content, many brands want to know which areas of mobile they should be watching this year. With mobile purchasing, video content, and pre-roll taking center stage, it only seems fitting we anticipate these areas to ignite in 2017. For marketers who make the right moves in these areas at the right time, their ROI will ignite as well.

Mobile Payments Enable New & Engaging Experiences
Mobile Shopping / Uncategorized

Mobile Payments Enable New & Engaging Experiences

By the end of 2015, mobile commerce had already brought in $720 billion worldwide for the year.. A surprising figure for an industry that didn’t exist ten years ago. As it quickly grows to fill a large portion of the ecommerce market, it disrupts the way consumers are influenced to buy. Users are connected 24/7, so mobile payments are a natural extension, creating new opportunities for marketers. As cash transactions become less popular, the value to consumers isn’t in the payment; it’s in the convenience.

Second Screening, Mobile Payments and Smartwatches in this week’s Roundup
News

Second Screening, Mobile Payments and Smartwatches in this week’s Roundup

Here’s a roundup of a few things that caught our attention over the last few weeks. We’ve found reports on Multi-screening in Australia and the local uptake of Smart Watches. We profile a U.S. report on the growth of mobile payments that has important implications for us as we prepare for holiday shopping in the coming months. Finally, Westpac lays down some predictions about the demise of cash, and how smartphones will feature in the transition.

What’s in Store for 2015?
Analysis / Mobile Trends

What’s in Store for 2015?

It’s the end of another year, and we are soon to be inundated with 2015 prediction articles. New Year predictions tend to expand on the key themes of the last 12 months, so we should see plenty about Mobile Payments, Location Services, Wearables and the Internet of Things.

iPhone 6 – What it means for Australian marketers
Mobile Marketing

iPhone 6 – What it means for Australian marketers

Apple’s market power is significant, and the company’s ability to nail the next big thing is legendary. So what do marketers need to know about the iPhone 6 and iPhone 6 Plus and how will NFC mobile payments, the Apple Watch and updates to iOS8 impact us here in Australia?

What’s The Future Of Mobile?
Analysis

What’s The Future Of Mobile?

It can be difficult to stay aware of what’s happening at the cutting edge of your field, especially when your day to day focus is not right there on the cutting edge. But a future trend in 2014 is already last year’s news by 2015. Understanding trends in the broader landscape can have an impact on your daily decision making so that end up in the right place this time next year.

New Zealand’s National Mobile Wallet Approach
News

New Zealand’s National Mobile Wallet Approach

One of the main things holding back consumer uptake of mobile wallets is the lack of a single, widely accepted service. With Google, Apple, PayPal, Visa, MasterCard, Telcos and Banks all in the race, there’s no single standout mobile wallet. One country is taking a national approach to solving this problem and they’ve made more progress than most.

Flik, Bump, Wave.  The Future of Financial Transactions.
Analysis

Flik, Bump, Wave. The Future of Financial Transactions.

We are set to see some big changes in the way payments are transacted in Australia in the next 12 – 18 months. We look at NAB’s new peer to peer payment app, wireless payments with Paypal Beacon and Google’s investment in Bump technology.

iBeacon Lights up Retail Location
Mobile Location / Mobile Marketing

iBeacon Lights up Retail Location

Apple are staying pretty quiet about iBeacon. Which is pretty strange for something that could make indoor location targeting a reality, enable some mind-blowing in-store marketing and potentially kill mobile payments via NFC.

Eftpos Australia to Develop Mobile Wallet
Analysis

Eftpos Australia to Develop Mobile Wallet

Eftpos has announced its intention to begin trials of a mobile wallet and NFC widget. Although they are yet to confirm details, they plan to finalise proof of concepts this year and move into commercialisation in 2014.