Post Tagged with: "mobile personalisation"

How to Build a Stronger Mobile Purchasing Funnel
Mobile Shopping

How to Build a Stronger Mobile Purchasing Funnel

What was once a company-led mobile purchasing funnel is now a cartoonistic game of cat and mouse. As consumers weave throughout the mobile web, evading the funnel, marketers are forced to race just to stay on their heels. This shift away the linear path-to-purchase can confuse even the top mobile marketers. It’s become a high-speed chase regarding mobile shopping cart abandonment, and ironically, Google DoubleClick survey finds speed to be the primary factor.

Top Mobile Challenges CMOs Face With Data-Driven Marketing
Market Data

Top Mobile Challenges CMOs Face With Data-Driven Marketing

The emergence of digital combined with mobile’s upsurge have caused the Chief Marketing Officer role to evolve, and now requires they navigate through dynamic mobile challenges of today. CMOs must now act as informed dynamic power players, and cater directly to the modern consumer. Recent research from Argyle Executive Forum in partnership with Oracle Marketing Cloud surveyed top struggles in an effort to help marketers skillfully decipher the data they receive, and leverage it for better campaign outcomes.

Personalised Mobile Experiences Improve Customer Interactions
Market Data

Personalised Mobile Experiences Improve Customer Interactions

A fresh study for 2017 sheds light on mobile lead ad spend this year, and makes mention of the role more personalised mobile experiences play in engaging with information-savvy consumers. Starcom Media Futures issues a new survey each year in order to assess growth in both ad spend and return. This research surveyed individuals working in advertising, marketing, and brand management across industries including but not limited to retail, travel, food, real estate, finance, and more. A primary finding? Customer experience is failing the customer. Most interestingly, businesses scored themselves higher than customers scored businesses in every category. Based on the increase in mobile ad spend, and what respondents are saying regarding their plans for 2017, it’s safe to say personalisation and mobile experiences are both going to play a pretty unique part.