Post Tagged with: "mobile retail trends"

How Better Mobile Experiences Combat Showrooming
Mobile Shopping

How Better Mobile Experiences Combat Showrooming

Consumer shopping habits are shifting to become more mobile centric. Many marketers perceive mobile retail trends like showrooming as an obstacle, and feel they must combat this behaviour. In reality, retailers can turn new mobile behaviours to their advantage maximising both online & mobile shopping and foot traffic. ,So how can brands use mobile innovation to turn showrooming and webrooming (when customers research online then buy instore) into sales uplift across all channels?

Recent Nielsen Report Proves Aussie Smartphone Usage Exceeds Desktop
Australian Smartphone and Tablet Data / Mobile Usage

Recent Nielsen Report Proves Aussie Smartphone Usage Exceeds Desktop

The newest Nielsen Mobile Ratings Report in September revealed that Australians spend 40% more time on smartphones and tablets than they do on desktops. This has implications for advertisers, who should now have smartphones and tablets firmly in their sights as the number one channel for marketing investment.