Post Tagged with: "mobile retail"

What Consumers Want From Your Mobile Retail Strategy
Mobile Shopping

What Consumers Want From Your Mobile Retail Strategy

An increase in online shopping among Australians has motivated many brands to enhance their mobile retail strategy for the mobile-first generations. From millennials forward, generations that have grown up with the internet have become so reliant on it that they spend two months per year on their mobile devices. But Australia’s 12.9 million active mobile internet users prove that mobile isn’t just a technology.. It’s considered a behaviour. So when it comes to their mobile shopping habits, what should marketers make of it?

mobile retail Australia
Mobile Shopping

Consumers expect more from mobile retail

Increased mobile usage in Australia could mean big things for mobile retail, but Australian companies still hold back from creating better mobile shopping experiences. In fact, a study from Episerver shows consumers expect more from mobile commerce than what’s currently available. So how can you tell if your brand is delivering?

Retail Apps Dominate Consumer Attention
2015 Holiday Season / Mobile Shopping

Retail Apps Dominate Consumer Attention

A recent study found that consumers spend 82% of their mobile time in retail apps that they have downloaded, versus 18% on retailers’ mobile websites. As the festive season approaches, this spells trouble for retailers relying on the mobile web to build loyalty and meet customers’ Christmas shopping needs.

Click Frenzy Data Sees Rise in Mobile Shopping
2015 Holiday Season / Mobile Shopping

Click Frenzy Data Sees Rise in Mobile Shopping

Use of smartphones and tablets in shopping activity is increasing at a fast pace. Data from Click Frenzy reveals that 43% of total traffic during the online shopping event in 2014 came from smartphones and tablets (up from 33% the year before).

Nielsen Report on Australian Christmas Shopping Trends
2015 Holiday Season / Australian Smartphone and Tablet Data / Mobile Shopping

Nielsen Report on Australian Christmas Shopping Trends

According to a Nielsen Report on shopping trends for the 2014 festive season, more than 1/3 of Australians use mobile for shopping related activities. The report looks at Australian Christmas shopping behaviours and focusses on opportunities to reach potential customers as they research and establish buying intentions.

Second Screening, Mobile Payments and Smartwatches in this week’s Roundup
News

Second Screening, Mobile Payments and Smartwatches in this week’s Roundup

Here’s a roundup of a few things that caught our attention over the last few weeks. We’ve found reports on Multi-screening in Australia and the local uptake of Smart Watches. We profile a U.S. report on the growth of mobile payments that has important implications for us as we prepare for holiday shopping in the coming months. Finally, Westpac lays down some predictions about the demise of cash, and how smartphones will feature in the transition.

3 Opportunities for Mobile Commerce in Australia
Australian Smartphone and Tablet Data / Guest Post / Mobile Shopping

3 Opportunities for Mobile Commerce in Australia

With Australian consumers shopping on mobile devices more than ever, now is the time to capitalise on the small screen. In a guest post from Oracle, we gain an insight into findings from their recent study of over 100 Australian retailers. Oracle has identified three key opportunities for Australian retailers to provide a better mobile commerce experience on smartphones and tablets.

Mother And Children On Escalator In Shopping Mall
Australian Smartphone and Tablet Data / Mobile Shopping

Mobile Mums Data Tells Strong Mobile Retail Story

A flurry of global and local research studies are reporting on the propensity of mums to use their smartphone and tablet devices for shopping related activities. Overwhelmingly, the data supports targeting mobile mums for retail brands. We summarise four recent local and global reports that tell a convincing story about the mobile mums phenomenon.

Australian Retail’s Mobile Challenge
Analysis / Australian Smartphone and Tablet Data / Mobile Location / Mobile Shopping

Australian Retail’s Mobile Challenge

Research last year from Frost & Sullivan found that Australian retailers were not adapting fast enough to the way customers use mobile devices when shopping. This is in stark contrast with usage data showing that half of Australians now go shopping using their smartphone and three quarters using their tablet.

Aussies turn to smartphones and tablets for shopping
Australian Smartphone and Tablet Data / Mobile Shopping

Aussies turn to smartphones and tablets for shopping

According to AIMIA over half of Australians now go shopping using their smartphone and three quarters using their tablet. While laptops and desktop PCs still rate as the preferred device for online shopping, Australian customers are increasingly turning to their more personal, mobile devices to make purchases.