Post Tagged with: "mobile retargeting"

shatted phone
Mobile Campaigns / Mobile Marketing

How To Build Brand Trust

Mobile marketing and retargeting technologies mean we can create highly targeted mobile ads that reach out to individual customers with specific and relevant messaging. Of course the assumption is that customers are happy for brands to use their personal data to do this, as long as they get something in return. But what if that assumption is wrong?

Targeting Mobile – The Holy Grail
Analysis / Mobile Marketing

Targeting Mobile – The Holy Grail

In this final article in our series on Mobile Targeting, we explore pre-packaged and customised mobile audience profiles and investigate the practice of mobile retargeting. Finally we delve into a future where mobile wallets make it possible to target, track and retarget customers all the way through the sales funnel from awareness to purchase.