Post Tagged with: "mobile shopping"

The Path to Purchase: Mobile Shopping Surpasses Desktop
Mobile Trends

The Path to Purchase: Mobile Shopping Surpasses Desktop

The Internet Statistics Compendium by Criteo is in, and the verdict on the latest mobile trend is out: Smartphones see more mobile transactions than any other device, across every major global market. This research sheds light on the path-to-purchase, and the changes provoked by mobile in the mobile shopping sector. The purchase funnel is measurably faster on mobile than it is on desktop.

What Consumers Want From Your Mobile Retail Strategy
Mobile Shopping

What Consumers Want From Your Mobile Retail Strategy

An increase in online shopping among Australians has motivated many brands to enhance their mobile retail strategy for the mobile-first generations. From millennials forward, generations that have grown up with the internet have become so reliant on it that they spend two months per year on their mobile devices. But Australia’s 12.9 million active mobile internet users prove that mobile isn’t just a technology.. It’s considered a behaviour. So when it comes to their mobile shopping habits, what should marketers make of it?

Mobile Shopping Habits Revealed
Mobile Shopping

Mobile Shopping Habits Revealed

The 2016 Australian Connected Consumers report reveals a shift towards online shopping in the Australian retail market with mobile devices increasingly featuring in the purchase journey. The Nielsen report found that nearly all online Australians have engaged in some sort of purchasing activity online and around half have researched using a mobile device before making a purchase.

Google’s 5 Holiday Shopping Trends to Watch in 2015
2015 Holiday Season / Mobile Shopping

Google’s 5 Holiday Shopping Trends to Watch in 2015

Google has published a guide to 5 Holiday Shopping Trends to Watch in 2015. Their winter themed infographic targets the U.S. holiday season and shares info about when and how long shoppers engaged with online and mobile devices.

Nielsen Report on Australian Christmas Shopping Trends
2015 Holiday Season / Australian Smartphone and Tablet Data / Mobile Shopping

Nielsen Report on Australian Christmas Shopping Trends

According to a Nielsen Report on shopping trends for the 2014 festive season, more than 1/3 of Australians use mobile for shopping related activities. The report looks at Australian Christmas shopping behaviours and focusses on opportunities to reach potential customers as they research and establish buying intentions.

3 Opportunities for Mobile Commerce in Australia
Australian Smartphone and Tablet Data / Guest Post / Mobile Shopping

3 Opportunities for Mobile Commerce in Australia

With Australian consumers shopping on mobile devices more than ever, now is the time to capitalise on the small screen. In a guest post from Oracle, we gain an insight into findings from their recent study of over 100 Australian retailers. Oracle has identified three key opportunities for Australian retailers to provide a better mobile commerce experience on smartphones and tablets.

28 Impressive Facts about the Australian Mobile Market
Australian Smartphone and Tablet Data

28 Impressive Facts about the Australian Mobile Market

The Australian Mobile Market is one of the most advanced in the world. We’ve collected 28 impressive facts about Australian mobile usage, smartphones and tablet penetration, content and apps, mobile shopping habits and the size and scope of the Australian Mobile Advertising market.

Australian Retail’s Mobile Challenge
Analysis / Australian Smartphone and Tablet Data / Mobile Location / Mobile Shopping

Australian Retail’s Mobile Challenge

Research last year from Frost & Sullivan found that Australian retailers were not adapting fast enough to the way customers use mobile devices when shopping. This is in stark contrast with usage data showing that half of Australians now go shopping using their smartphone and three quarters using their tablet.

Australians shopping, showrooming on mobile
Australian Smartphone and Tablet Data / Mobile Shopping

Australians shopping, showrooming on mobile

The Australian retail market has been transformed by smartphone shopping behaviour. Australian consumers regularly use their mobile phones to research and buy goods, both online and in store. Recent data heightens the imperative for retailers and brand owners to link their in-store and digital experiences.

Aussies turn to smartphones and tablets for shopping
Australian Smartphone and Tablet Data / Mobile Shopping

Aussies turn to smartphones and tablets for shopping

According to AIMIA over half of Australians now go shopping using their smartphone and three quarters using their tablet. While laptops and desktop PCs still rate as the preferred device for online shopping, Australian customers are increasingly turning to their more personal, mobile devices to make purchases.