Post Tagged with: "mobile targeting"

Facebook Teaches On Mobile-First Advertising
Interesting

Facebook Teaches On Mobile-First Advertising

Early adopters of mobile, social media platforms were also the first to champion mobile-first advertising. Leading platforms like Facebook provide real-time insight and advice, and in a presentation at ADMA Data Day, Steve Lockwood, Head of Marketing Science at Facebook, challenged marketers to aim focus at the heart of what makes mobile-first ad strategies work.

Cross-Device Measurements Enhance Mobile Targeting
Market Data

Cross-Device Measurements Enhance Mobile Targeting

Fresh research from Criteo reveals just how critical cross-device measurements are in achieving a stronger ROI across all digital ad campaigns. It was once thought that consumers browsed for products on smartphones, but inevitably made purchases on desktop. This is no longer the case, with their new study revealing the role smartphones play in each step of the buying process, and just how important cross-device data is for marketers. Criteo’s State of Cross-Device Commerce report gathered information from over 3,300 online retail businesses globally, and examined over $720 billion in annual sales from 2016. The findings? Customers are device and user-centric – and it’s up to marketers to understand cross-device transactional data, or miss out on a substantial amount of online purchases.

Millennials’ Mobile Purchasing Behaviours Explained
Market Data

Millennials’ Mobile Purchasing Behaviours Explained

Spending power, employment, and intergenerational wealth make millennials’ mobile purchasing behaviours a force to reckon with. But the biggest mistake brands make when sizing up this generation is avoiding the analytics, by not curating audience segments to take on the mobile-ready generation. Most marketers assume millennials are impulse-driven and tend to market accordingly. But new research from Telstra reveals these marketers are dead wrong about millennials, even going as far to say that this generation is the most deliberate and information-hungry group of shoppers there is. We examined the research, only to find that millennials are in fact the quickest decision makers ever, but this doesn’t mean they act on buying impulses.

Mobile Device Usage Gives Holiday Shopping Season a Boost
Mobile Usage

Mobile Device Usage Gives Holiday Shopping Season a Boost

Millennials always come to mind when marketers think of mobile device usage, and the average age group that carries it. They aren’t wrong, but solely relying on millennials might cause brands to miss out on a large amount of revenue this holiday shopping season. The latest research from Pitney Bowes suggests millennials aren’t alone in their online shopping habits, and although mobile is a way of life for this age group, it’s also the chosen shopping method for Australians ages 35-44.

Mobile Growth Doubles Year On Year
Market Data

Mobile Growth Doubles Year On Year

The latest IAB/PwC report finds yet another record high for mobile growth in the first half of 2016. As internet revenues reach $32.7 billion, mobile ad revenue skyrockets, causing many marketers to ask where they should be turning next. Growth has yet to slow up, with this most recent report proving revenue lies in all things mobile.

shatted phone
Mobile Campaigns / Mobile Marketing

How To Build Brand Trust

Mobile marketing and retargeting technologies mean we can create highly targeted mobile ads that reach out to individual customers with specific and relevant messaging. Of course the assumption is that customers are happy for brands to use their personal data to do this, as long as they get something in return. But what if that assumption is wrong?

Mobile Campaigns Build Brand Loyalty
Mobile Campaigns

Mobile Campaigns Build Brand Loyalty

Mobile campaigns can transform loyalty and build positive brand sentiment. As mobile-centred ad campaigns surge forward, marketers must build on effective targeting. Mobile-based campaigns create loyalty and winning the hearts of precious consumers.

Recent Nielsen Report Proves Aussie Smartphone Usage Exceeds Desktop
Australian Smartphone and Tablet Data / Mobile Usage

Recent Nielsen Report Proves Aussie Smartphone Usage Exceeds Desktop

The newest Nielsen Mobile Ratings Report in September revealed that Australians spend 40% more time on smartphones and tablets than they do on desktops. This has implications for advertisers, who should now have smartphones and tablets firmly in their sights as the number one channel for marketing investment.

Targeting Mobile – The Holy Grail
Analysis / Mobile Marketing

Targeting Mobile – The Holy Grail

In this final article in our series on Mobile Targeting, we explore pre-packaged and customised mobile audience profiles and investigate the practice of mobile retargeting. Finally we delve into a future where mobile wallets make it possible to target, track and retarget customers all the way through the sales funnel from awareness to purchase.

Targeting Mobile – Building Profiles
Analysis / Mobile Location / Mobile Marketing

Targeting Mobile – Building Profiles

We look at the problem of cross-domain tracking and review techniques like fingerprinting and how algorithms can be used to build up highly accurate audience profiles. We also overview the use of data about device, context, location, audience and behaviour to deliver targeted mobile advertising messages.