Post Tagged with: "mobile targeting"

Targeting Mobile – ID Please?
Analysis / Mobile Marketing

Targeting Mobile – ID Please?

In this second part of our series on Mobile Targeting we talk about one of the mobile industry’s biggest challenges – identifying users without cookies. In order to deliver targeted mobile advertising, ad networks need to be able to track and analyse audience data and information about usage.

Targeting Mobile – Cookies
Analysis / Mobile Marketing

Targeting Mobile – Cookies

Over the coming weeks we explore the complex and fast moving field of tracking and targeting mobile users. We begin this week by talking about cookies, how they work on mobile devices and what this means for advertising.