Post Tagged with: "Mobile trends"

Wearable Usage Doubles in New Zealand
Mobile Usage

Wearable Usage Doubles in New Zealand

Nielsen’s latest Consumer and Media Insights report collected the wearable usage data of New Zealanders over the past 12 months. There are currently 393,000 Kiwis over the age of 15 wearing wearables – a number that has doubled itself over the past year. While these wearable users are doing more than just telling time, they’re also not seeking a mere status symbol. Attached to consumers nearly 24/7, wearables have a data story to tell, and with heavy increases in wearers, this space is teeming with new ways for brands to identify and meaningfully connect with people.

3 Mobile Trends That Diversify Digital Advertising
Mobile Trends

3 Mobile Trends That Diversify Digital Advertising

While we’re already cognisant of mobile’s importance, a handful of mobile trends have caught our eye for this year, and are set to grow and shape the mobile marketing industry in the coming months. A March 2017 report from the Interactive Advertising Bureau Australia holds mobile spending responsible for digital ad spend in the APAC region. IAB found that online ad expenditure grew from $6.01 billion to $7.4 billion in just one year, a staggering growth rate of 23%. As digital ad spend in Australia rises steadily, with mobile being the driving reason for larger campaign budgets, brands should keep a close watch on the trends that follow mobile habits. We’ve identified three mobile trends, and explained what exactly is powering them.

3 Mobile Marketing Trends Set to Ignite 2017
Mobile Trends

3 Mobile Marketing Trends Set to Ignite 2017

Australian agencies are wasting no time in weaving recent mobile marketing trends into their marketing campaigns for 2017. In an attempt to complement mobile usage with more engaging content, many brands want to know which areas of mobile they should be watching this year. With mobile purchasing, video content, and pre-roll taking center stage, it only seems fitting we anticipate these areas to ignite in 2017. For marketers who make the right moves in these areas at the right time, their ROI will ignite as well.

The Path to Purchase: Mobile Shopping Surpasses Desktop
Mobile Trends

The Path to Purchase: Mobile Shopping Surpasses Desktop

The Internet Statistics Compendium by Criteo is in, and the verdict on the latest mobile trend is out: Smartphones see more mobile transactions than any other device, across every major global market. This research sheds light on the path-to-purchase, and the changes provoked by mobile in the mobile shopping sector. The purchase funnel is measurably faster on mobile than it is on desktop.

TNS Reveals Shift in APAC Mobile Strategies
Market Data

TNS Reveals Shift in APAC Mobile Strategies

The latest Marketing Moniker study from TNS reveals a shift in digital marketing tactics and budget priorities across APAC over the past year. While marketers are responding rapidly to the growing role of social media, they risk outpacing the insights required to build well-thought out mobile strategies. Real-time social engagement is valuable, but TNS suggests there’s more to it.

3 Ways to Understand Australian Smartphone Usage
Mobile Usage

3 Ways to Understand Australian Smartphone Usage

Australia now ranks third globally for digital adoption, with smartphones being the number one digital device. But smartphone usage habits can be complex, and without clear insights it can be tricky to understand how different people use different devices. We’ve compiled some of the most recent data that’s come to light about Australian smartphone users to help marketers better understand their customers. Armed with this knowledge we can develop more creative campaigns that target customers more intelligently. Here we look at how context, demographics and device choice impact on usage behaviour and how Australian consumers are engaging with the shopping and the purchase journey on their mobile devices.

IAB Australia – Mobile ad Guidelines and Trends Report
Market Data / News

IAB Australia – Mobile ad Guidelines and Trends Report

IAB Australia has endorsed US based Mobile Ad guidelines and released a Mobile Trends Report for Australia. The report focus on the future of our mobile media industry, why location based targeting is being held back from reaching its potential in Australia and the new multi-screen environment that means we have to stop thinking about mobile as a channel.

The Casio F-91W. The ironic retro watch of hipsters everywhere.
Interesting

When Is A Smart Watch Smart Enough?

It’s time time to move on from the Year of Mobile. 2013 apparently is the Year of the Smart Watch. The Smart Watch category is waiting for a truly well designed, useful, game changing, wearable device. Will Samsung’s rumoured Galaxy Altius hit the mark, or are wearable Google glasses the answer?

News

The Obligatory iOS 6 Post

iOS 6.  It’s been the big news in mobile circles this week, although ultimately the news is not particularly world changing.   Here’s a quick Q&A to cover off the basics, in case you were wanting to appear well-informed next time you run into an Apple geek

State of the US Market from Mary Meeker
Analysis / Market Data

State of the US Market from Mary Meeker

The latest information loaded slide pack from Mary Meeker has been getting quite a lot of shares this week. It’s quite U.S. centric, but if you’re interested in that market there are many many insights of relevance.