Post Tagged with: "mobile usage"

Wearable Usage Doubles in New Zealand
Mobile Usage

Wearable Usage Doubles in New Zealand

Nielsen’s latest Consumer and Media Insights report collected the wearable usage data of New Zealanders over the past 12 months. There are currently 393,000 Kiwis over the age of 15 wearing wearables – a number that has doubled itself over the past year. While these wearable users are doing more than just telling time, they’re also not seeking a mere status symbol. Attached to consumers nearly 24/7, wearables have a data story to tell, and with heavy increases in wearers, this space is teeming with new ways for brands to identify and meaningfully connect with people.

3 Mobile Trends That Diversify Digital Advertising
Mobile Trends

3 Mobile Trends That Diversify Digital Advertising

While we’re already cognisant of mobile’s importance, a handful of mobile trends have caught our eye for this year, and are set to grow and shape the mobile marketing industry in the coming months. A March 2017 report from the Interactive Advertising Bureau Australia holds mobile spending responsible for digital ad spend in the APAC region. IAB found that online ad expenditure grew from $6.01 billion to $7.4 billion in just one year, a staggering growth rate of 23%. As digital ad spend in Australia rises steadily, with mobile being the driving reason for larger campaign budgets, brands should keep a close watch on the trends that follow mobile habits. We’ve identified three mobile trends, and explained what exactly is powering them.

Personalised Mobile Experiences Improve Customer Interactions
Market Data

Personalised Mobile Experiences Improve Customer Interactions

A fresh study for 2017 sheds light on mobile lead ad spend this year, and makes mention of the role more personalised mobile experiences play in engaging with information-savvy consumers. Starcom Media Futures issues a new survey each year in order to assess growth in both ad spend and return. This research surveyed individuals working in advertising, marketing, and brand management across industries including but not limited to retail, travel, food, real estate, finance, and more. A primary finding? Customer experience is failing the customer. Most interestingly, businesses scored themselves higher than customers scored businesses in every category. Based on the increase in mobile ad spend, and what respondents are saying regarding their plans for 2017, it’s safe to say personalisation and mobile experiences are both going to play a pretty unique part.

Mobile Device Usage Connects Brands With Generation C
Mobile Campaigns

Mobile Device Usage Connects Brands With Generation C

Where millennial generations were once shielded, mobile device usage has caused this up-and-coming age group to be raised in an exposed setting. Since pre-schoolers come of age every few years, it’s important to survey families that shape their digital consumption. Nickelodeon’s Little big kids: preparing preschoolers for life illuminates technological habits of this upcoming group of little ones born after 1990, and have more buying power than many parents would care to admit. The study highlights areas of importance for these highly-informed and interactive consumers. While this study encompasses 12 countries and 6,500 families, we’ve summarised Australia’s findings that pose to impact these targeted mobile marketing campaigns.

Skeptic But Expectant: Marketing to Generation Z
Mobile Marketing

Skeptic But Expectant: Marketing to Generation Z

A heightened skepticism for traditional advertising combined with a higher authority for branded content, make marketing to Generation Z on mobile tough for marketers to understand. But this fresh generation of mobile users are growing up, and joining the mass of shoppers across a wide variety of products and categories. Kantar Millward Brown published an AdReaction study: Engaging Generation X, Y, & Z last month marking the difference between Generation Z and those that arrived sooner, stating this generation is rising up, and challenging brands to connect with them more effectively. This survey spans 23,000 consumers across 39 countries.

APAC Champions World in Mobile Usage
Australian Smartphone and Tablet Data

APAC Champions World in Mobile Usage

Each year, We Are Social publishes a report aimed at mobile usage, and helps marketers define when and where consumers wish to meet brands. This year’s impressive figures reveal that APAC’s monthly mobile data traffic, among other notable numbers, is as high as the rest of the world combined. While the world’s mobile consumption habits prompt brands to come up with more digital, this analysis puts extra emphasis on the importance of marketers performing contextual research, offering up more opportunities to engage, and take advantage of opportunities to convert.

Mobile Device Usage Gives Holiday Shopping Season a Boost
Mobile Usage

Mobile Device Usage Gives Holiday Shopping Season a Boost

Millennials always come to mind when marketers think of mobile device usage, and the average age group that carries it. They aren’t wrong, but solely relying on millennials might cause brands to miss out on a large amount of revenue this holiday shopping season. The latest research from Pitney Bowes suggests millennials aren’t alone in their online shopping habits, and although mobile is a way of life for this age group, it’s also the chosen shopping method for Australians ages 35-44.

3 Ways to Understand Australian Smartphone Usage
Mobile Usage

3 Ways to Understand Australian Smartphone Usage

Australia now ranks third globally for digital adoption, with smartphones being the number one digital device. But smartphone usage habits can be complex, and without clear insights it can be tricky to understand how different people use different devices. We’ve compiled some of the most recent data that’s come to light about Australian smartphone users to help marketers better understand their customers. Armed with this knowledge we can develop more creative campaigns that target customers more intelligently. Here we look at how context, demographics and device choice impact on usage behaviour and how Australian consumers are engaging with the shopping and the purchase journey on their mobile devices.

Mobile Payments Enable New & Engaging Experiences
Mobile Shopping / Uncategorized

Mobile Payments Enable New & Engaging Experiences

By the end of 2015, mobile commerce had already brought in $720 billion worldwide for the year.. A surprising figure for an industry that didn’t exist ten years ago. As it quickly grows to fill a large portion of the ecommerce market, it disrupts the way consumers are influenced to buy. Users are connected 24/7, so mobile payments are a natural extension, creating new opportunities for marketers. As cash transactions become less popular, the value to consumers isn’t in the payment; it’s in the convenience.

Personalisation and Mobile Devices a Top Priority for Marketers
Mobile Marketing

Personalisation and Mobile Devices a Top Priority for Marketers

Globally, marketers are encountering increased complexity as they shift away from mass marketing channels. A recent report from the Economist Intelligence Unit found that the top marketing channels are those that lend themselves to personalising the customer experience.