Post Tagged with: "mobile video advertising"

Insights & Tips for More Effective Mobile Video Advertising
Mobile Marketing

Insights & Tips for More Effective Mobile Video Advertising

Mobile video in Australia is quickly becoming a $700 million-a-year market, and isn’t expected to lose ground anytime soon. Nielsen and Tremor Video compiled a survey to help marketers better monetise the ad format by focusing on the impact mobile video content has on its audience. The study polled recent Nielsen data and questioned Australia’s leading publishers and broadcasters regarding mobile video advertising.

New research shows iOS usage dominates in Australia
Australian Smartphone and Tablet Data

New research shows iOS usage dominates in Australia

New research shows that iOS devices contribute the lions share of revenue from mobile advertising in Australia, bucking regional trends in favour of Android devices. The new data highlights the risk of assuming Australian audience behaviour reflects the broader APAC region.

Mobile Video Advertising has doubled this year.
Mobile Marketing

Mobile Video Advertising has doubled this year.

In April this year IAB Australia published a report saying “over the next 12 months buyers are expected to significantly increase their use of: mobile video (from 80 percent of buyers to 93 percent including in their campaigns) native (50 percent to 75 percent) in-app (50 percent to 70 percent) […]

What Does Native Mobile Video Content Look Like?
Analysis

What Does Native Mobile Video Content Look Like?

Mobile Video advertising is becoming increasingly sophisticated as advertisers and brands work to reach a growing audience of video obsessed consumers. But the most popular mobile video advertising formats remain those which are adapted from the traditional models of TV and Desktop advertising.

Mobile Video Dominates Advertising Spend Globally
Mobile Marketing

Mobile Video Dominates Advertising Spend Globally

Watching, sharing and creating video content is consuming Australia’s consumers. 72% of Australian Smartphone owners now watch video on their device and nearly ¼ of Australian consumers are watching TV shows and movies on a tablet or smartphone. Naturally advertising dollars are following the usage trends.

Nielsen: Mobile Video Usage Over-Inflated in U.S.
Mobile Marketing

Nielsen: Mobile Video Usage Over-Inflated in U.S.

Due to a change in methodology Nielsen has reported a huge drop in time spent watching mobile video in the U.S. Last year’s data from Nielsen had users spending over 5 hours per month watching mobile video. The change has seen numbers drop to a much lower 1 hour and 23 minutes, causing discussion about the possible over-valuation of the mobile video ad industry.

What’s The Future Of Mobile?
Analysis

What’s The Future Of Mobile?

It can be difficult to stay aware of what’s happening at the cutting edge of your field, especially when your day to day focus is not right there on the cutting edge. But a future trend in 2014 is already last year’s news by 2015. Understanding trends in the broader landscape can have an impact on your daily decision making so that end up in the right place this time next year.

What Next For Mobile Video Advertising?
Analysis

What Next For Mobile Video Advertising?

Watching, sharing and creating video content is on the rise yet the most popular mobile video ad formats are adapted from traditional advertising models. Created for TV and Desktop Screens, the formats are not native to the ubiquitous smart screens in the hands of most Australians.

What about Mobile First for Video and TV?
Market Data

What about Mobile First for Video and TV?

As a nation we are equipped with the technology to engage with video content across multiple devices. Although plenty of made for TV content is available for watching on any device, there is a wide gap in the market for mobile first video content. Video content that is made for watching on a smart screen, in a mobile environment.

80 minutes of Mobile Viewing a Month for Australians
Market Data

80 minutes of Mobile Viewing a Month for Australians

Nielsen’s Australian Multi-Screen Report, released quarterly, is the first and only national research into trends in video viewing in Australian homes across television, computers and mobile devices. The overwhelming findings of the last quarterly report were that television viewing is still growing strong, and although PC, tablet and smartphone viewing […]