Post Tagged with: "mobile video advertising"

YouTube Lets Users Skip Mobile Ads
News

YouTube Lets Users Skip Mobile Ads

Since Apple announced that YouTube would no longer be pre-installed on the iPhone, Google has been promising a new YouTube experience for iPhone users.

Analysis

Ads in Mobile Video Critical Revenue Opportunity

A new report from Adobe has found that online video ad consumption is beginning to mirror that of traditional TV commercials. According to Jeremy Helfand from Adobe, over the next three years, two-thirds of the world’s mobile data traffic will be video, and serving ads into mobile video will become a critical revenue opportunity for publishers.

Geordie Shore 2
Case Studies

Geordie Shore 2

The Objective: Drive awareness of Geordie Shore Season 2 among the target audience through high impact mobile media placements and contextually relevant mobile environments. The Challenge: With a limited budget build a mobile site that engages the target audience allowing users to watch the Geordie Shore Season 2 trailer, share […]

Optus Christmas
Case Studies

Optus Christmas

The Objective: Drive brand awareness of the Optus Holiday specials to the target audience by leveraging the convenience, user experience, and targeting capabilities of the Snakk mobile network. The Challenge: Create an advanced rich media execution and engaging HTML 5 animated mSite experience allowing consumers to view the Optus Christmas product range and directly locate their nearest store. The Execution: Expose […]

Underworld Awakening
Case Studies

Underworld Awakening

The Objective: Reach 16 to 39 year old movie goers with highly engaging rich media ad units to build awareness and drive box office sales. The Challenge Create a series of rich media ad units with part of a restricted media budget to drive box office sales in the lead up to and following the release […]

The Devil Inside
Case Studies

The Devil Inside

The Objective: Raise awareness of the Devil Inside movie release among the target demographic through high impact media placements and mobile video. The Challenge: Create simple yet engaging mobile media placements to drive movie goers to the Devil Inside trailer, mobile site and iPhone application. The Execution:  Mobile banners targeted to […]

Intel Visibly Smart
Case Studies

Intel Visibly Smart

The Objective: Reach the maximum number of consumers in contextually relevant environments (Music, Gaming, Entertainment and Design) with highly engaging, interactive mobile ads. The Challenge: Create a series of Rich animated ads that allow consumers to express their creativity while showcasing the Intel Visibly Smart 2nd Gen Core Processor Family. The Execution: Highly engaging rich media […]